Google Is Retiring Call-Only Ads: What Local Businesses Need to Do Before February 2027
A homeowner hears water dripping behind the drywall at 7 a.m. They grab their phone, search “emergency plumber near me,” and tap the first…
Advertising & Marketing
Articles from the Pink Dog Digital team about Advertising & Marketing.
Latest in Advertising & Marketing
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
For small business owners with a limited advertising budget, picking your first platform can feel like a coin flip. Google Ads and Facebook Ads…
The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
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Deavel Wealth Advisors brings their new website online
Pink Dog Digital loved working with the Deavel Wealth Advisors team to bring their new website to life! Their new website is sleek and…
6 Ways to Improve Your Content Marketing
If you’ve spent any time looking into search engine optimization (SEO) or content marketing, you’ve likely heard the phrase, “Content is King.” This principle…
What’s Trending in Marketing Automation
While marketing automation has been around for years now, the pandemic has really shed light on this technology and how it can help businesses…
Why You Should Be Using Tools for Marketing Automation
Nobody would argue the importance of staying in front of your customers or clients. After all, we’ve all heard the phrase “out of sight,…
What are the Benefits of Outsourcing Digital Marketing Efforts?
Arguably, digital marketing is the most important marketing channel for most businesses today. For many, though, bringing digital marketing in-house isn’t an option. That’s…
What Are Local Services Ads?
If your service-based business is not using Google Local Services Ads, now is the time to start. Google Local Services Ads, or LSAs, allows…
What Is Digital Marketing?
The purpose of marketing is for businesses to connect with their target audience in order to build trust or make a sale. It…
How To Use Social Media For Event Marketing
Regardless of whether your event is virtual or in-person, social media is a powerful tool for event marketing. However, many small businesses and brands…
How To Write A Call To Action
A call to action (CTA) is designed to guide users to take a desired action on your website, such as subscribing to the newsletter,…
Remarketing vs. Retargeting: Everything You Need To Know Now
When running ad campaigns, businesses might see an increase in web traffic but not a direct increase in sales. This is because many users…
Bumper Ads: Impactful in Six Seconds
A bumper ad is a short, six-second video that viewers cannot skip. These ads typically play at the beginning of a YouTube video. This…
In-House vs. Agency Marketing: What You Need To Know
An in-house marketing team is comprised of the business’s own employees, usually known as the marketing or PR department. An agency is an external…
