Regardless of how big or small a company is, or even how long they have been in business, every brand has an online reputation. This reputation refers to how users perceive a company, as well as their products and services. Every small business should not only be managing their online reputation, but also actively working […]
The first step in any influencer marketing strategy is finding the right one for your company. But after connecting with a compatible influencer, many brands struggle to choose the right platform to make the partnership effective and profitable. This is often because brands only associate influencer marketing with Instagram, Facebook, and Snapchat. While these social […]
Google News offers a continuous stream of articles, collected from new sources all over the world. Google personalizes each user’s news feed based on preferences, interests, relevancy, freshness, authority, and user location. Users can access Google News directly by visiting news.google.com, or by viewing Top Stories on Google Search. Up until 2019, Google required companies […]
Google My Business is a free tool that allows businesses and organizations to enhance their visibility on Google Search and Google Maps. Within their GMB account, brands have access to a variety of features, such as Google Posts. Using Google Posts, brands can communicate special offers, events, announcements, job offerings, and new products and services […]
