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88% of Users Are Searching with ChatGPT - Here’s How to Make Sure They Find You

88% of Users Are Searching with ChatGPT – Here’s How to Make Sure They Find You

According to a recent survey, 88% of internet users are now using ChatGPT and other generative AI tools to search for information online. While Google […]

If You’re Only Optimizing for Google, You’re Missing Half the Internet

If You’re Only Optimizing for Google, You’re Missing Half the Internet

When it comes to digital marketing, Google often dominates the conversation—and with good reason. It’s the most used search engine globally, handling over 90% of […]

We Analyzed the Data - Here’s What Content Actually Drives Leads

We Analyzed the Data – Here’s What Content Actually Drives Leads

These days, content marketing is no longer just about building brand awareness. It’s a vital tool for generating leads and driving conversions. But not all […]

Google Ads Policy Changes 2025: What Marketers Need to Prepare For

Google Ads Policy Changes 2025: What Marketers Need to Prepare For

The digital advertising landscape is once again undergoing another significant transformation—and if your business relies on Google Ads, now is the time to prepare. Google’s […]

Design

Top 10 Website Design Trends to Watch in 2025

Top 10 Website Design Trends to Watch in 2025

As technology advances, web design continues to evolve, shaping how we interact with online content. In 2025, the focus is on creating websites that are […]

Prioritizing User Experience and Engagement Without Focusing on Keywords

Prioritizing User Experience and Engagement Without Focusing on Keywords

In today’s world, creating a good experience for website visitors matters more than ever. Gone are the days when packing a site with keywords was […]

How to Make Your Website Content Accessible for All Users

How to Make Your Website Content Accessible for All Users

The digital world should be open to everyone, but not all websites are equally welcoming to users with disabilities. Accessibility is more than just a […]

5 Secrets of User-Friendly Websites in the Quest for Clicks

5 Secrets of User-Friendly Websites in the Quest for Clicks

In an era where websites serve as virtual storefronts and information hubs, the importance of user-friendly design cannot be overstated. A seamless browsing experience is […]

Marketing

LinkedIn’s New Newsletter Metrics: How Email Sends and Open Rates Can Improve Your Strategy

LinkedIn’s New Newsletter Metrics: How Email Sends and Open Rates Can Improve Your Strategy

LinkedIn has been busy evolving its content features over the past few years. From live video to native articles, and now newsletters, it’s clear the […]

Email Marketing and SEO: How They Work Together for Maximum Impact

Email Marketing and SEO: How They Work Together for Maximum Impact

Two of the best ways to reach customers online is through SEO and email marketing. SEO makes your website easier to find online in search […]

The Ultimate Guide to Effective Email Marketing Campaigns

The Ultimate Guide to Effective Email Marketing Campaigns

Unlike fleeting social media posts or ephemeral online ads, emails have a unique staying power. They land directly in your subscribers’ inboxes, offering a personalized […]

How to Integrate Email Marketing and SEO for Maximum Impact

How to Integrate Email Marketing and SEO for Maximum Impact

In digital marketing, one of the keys to success is aligning your strategy across multiple channels. This holds especially true for the duo of email […]

SEO

If You’re Only Optimizing for Google, You’re Missing Half the Internet

If You’re Only Optimizing for Google, You’re Missing Half the Internet

When it comes to digital marketing, Google often dominates the conversation—and with good reason. It’s the most used search engine globally, handling over 90% of […]

What Is E-E-A-T and Why It Matters More Than Ever in 2025

What Is E-E-A-T and Why It Matters More Than Ever in 2025

In the world of SEO, one acronym has remained critically important for a while now — E-E-A-T. Originally coined by Google, E-E-A-T stands for Experience, […]

Surviving SEO in the Age of AI Search

Surviving SEO in the Age of AI Search

Search engine optimization (SEO) has always been a moving target. One day you might be tweaking title tags and obsessing over backlinks; the next you’re […]

Google Employee Drops a Game-Changing SEO Tip for Small Websites

Google Employee Drops a Game-Changing SEO Tip for Small Websites

It’s not every day that someone at Google pulls back the curtain and gives independent site owners a real, actionable tip that could change the […]

Social Media

Paid Social vs. Organic Social: Where to Invest for Maximum ROI in 2025

Paid Social vs. Organic Social: Where to Invest for Maximum ROI in 2025

Social media remains a cornerstone of digital strategy, but in 2025, brands are facing increasingly complex choices about how to allocate their time and budget […]

LinkedIn’s Latest Algorithm Update: How It Affects B2B Content Performance

LinkedIn’s Latest Algorithm Update: How It Affects B2B Content Performance

If your business relies on LinkedIn to connect with other professionals, generate leads, or share thought leadership, there’s a major shift you need to know […]

How Meta’s New Privacy Changes Will Affect Social Media Advertising

How Meta’s New Privacy Changes Will Affect Social Media Advertising

At Pink Dog Digital, we keep a close eye on how digital and social media marketing is evolving so our clients can stay ahead. Recently, […]

LinkedIn Integrates Calendly for Seamless Scheduling

LinkedIn Integrates Calendly for Seamless Scheduling

In a move that’s bound to make networking and professional meetings even smoother, LinkedIn has officially integrated with Calendly. This new integration is aimed at […]

Content

We Analyzed the Data - Here’s What Content Actually Drives Leads

We Analyzed the Data – Here’s What Content Actually Drives Leads

These days, content marketing is no longer just about building brand awareness. It’s a vital tool for generating leads and driving conversions. But not all […]

How to Use Substack to Reach Your Audience and Cultivate a New Source of Revenue

How to Use Substack to Reach Your Audience and Cultivate a New Source of Revenue

In a digital world crowded with ads, ever-changing social algorithms, and increasing platform fatigue, businesses are rediscovering the power of direct communication. One tool that’s […]

Aligning Content Strategy with Search Queries

Aligning Content Strategy with Search Queries

If your content isn’t answering the questions people are asking, it won’t get much attention. To make sure your blog posts, articles, or website pages […]

The 14-Second Rule: Data-Backed Strategies for Crafting Irresistible Headlines

The 14-Second Rule: Data-Backed Strategies for Crafting Irresistible Headlines

In today’s fast-moving digital world, headlines are your first and often only chance to catch a reader’s attention. Research shows you have just 14 seconds […]

Technology

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Why Marketing Agencies Are Better Than AI Every Time (Yes, We Said It)

Ever feel like marketing these days is all about the latest AI tools? Don’t get us wrong—AI can be an excellent tool, but it’s not […]

Handling Google Business Profile Suspensions When Your Profile Is at Risk

Handling Google Business Profile Suspensions When Your Profile Is at Risk

As a local business owner, having a working Google Business Profile is absolutely critical. It’s a powerful tool that helps connect with your customers. But […]

Benefits of Having a FAQ Page

Benefits of Having a FAQ Page

Customers and website visitors will always have questions about your products or services. Although these questions are often answered throughout the page content, customers want […]

3 Thing You Need to Know About Pay Per Click Advertising

3 Things You Need to Know About Pay Per Click Advertising

  You’ve probably seen ads on Google and other search engines. If so, you’re not new to pay-per-click (PPC) advertisements. Pay-per-click advertising is an effective […]