Despite the ever-changing world of digital marketing, search engine optimization and online traffic remains key to the success of companies. Given the popularity of search engines, companies are presented with significant opportunities to gain visibility and connect with interested consumers. … Read More
For those unfamiliar with the term, pillar pages broadly cover all aspects of a topic on a single page. Within these pages are specific clusters of related content, which hyperlink to other relevant website pages. For example, if your company … Read More
With the start of the new year only a mere two weeks ago, Google is already hitting the ground running with their latest updates for their Google Manufacturer Center. These new options will give businesses more control over their product’s … Read More
Google has recently launched a new tool that is redefining the future of search engines. Google Lens is an image-based search that allows customers to find exactly what they are looking for. This search option is similar to text-based search, … Read More
