Email Marketing Campaigns

Email marketing campaigns are not dead! Although technology is always evolving and social media is taking the fore-front of advertising, one thing still remains clear: emails are still just as important. 

An effective email campaign is essential to every business. It keeps you top of mind so that your clients and prospects remember you, if and when they need your product or service.

While spamming customers with messages may not exactly win over their support, the statistics show that this is a great way to increase your consumer base. Email subscribers are three times more likely to share messages about companies on social media than non-subscribers.

Why Should I Use Email Marketing Campaigns?

Did you know there are three times more email accounts than Facebook & Twitter accounts combined? There are 3.7 Billion email users in the world. That is a big number and it’s only going to increase. By 2021 there will be an estimated 4.1 Billion email users! It is also said that email marketing campaigns in 2019 are six times more likely to get a click-through from email than on Twitter. 73% of millennials use their phone to view emails, making it just as effective of an email marketing advertising method as social media. Email marketing is here to stay, so it’s important for you to utilize it to grow your small business.

Another reason to incorporate email marketing campaigns into your marketing strategy is because of how easy it is to create one. Once you’ve written email content such as a newsletter or company announcement, then all you have to do is add some eye-catching graphics and click send. This guarantees that the customers on your mailing list will get this message, which can help you achieve your business goals. Also, adding social media links to the email will make it easier for someone to share your content, as well as connect with you on a social media platform. And you can use this strategy the other way as well. If you have a large email community of customers that consistently share your content, but you need to increase your social media following, then advertise your socials, via email. Incorporate a feed of images from Instagram, or a feed of statuses from the company Facebook. If people like what they see, then they will hopefully click through to your socials, and follow your page for more. 

One more way email marketing campaigns can help your business is by helping plan and organize company events. If you have a business that is always hosting gatherings or charities, then sending out an email invitation to your customers is the way to do it. All of the information can be present in the email, and if someone wants to attend, they can simply click an RSVP link to respond “Yes” or “No.”  This will let you know that they’re coming which will help plan a guest list, and also, it will automatically add the event to their Google Calendar so they don’t forget to attend.

Using these tools and more, our email campaigns and services is yet another way we can help you bring your service to others. Call Pink Dog Digital today at 1 (410) 696-3305 or click the link below to Contact Us.

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