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Online Reputation Management

“I have a bad online review. What should I do?” is a commonly asked question. People use the web to compliment, complain, receive refunds or contact customer service. Customers expect to find reviews from fellow consumers that help them decide whether to give you their business.

Everyone has an online reputation. The only question is do you have a say in yours?

PINK DOG DIGITAL regularly monitors your social channels and review profiles to help you with online reputation management by increasing your brand image.

Online Reputation Management Baltimore Maryland

What is Online Reputation Management?

Damaging comments, review sites, or complaint sites can have a devastating effect on a business when they appear in search engine’s results. To combat this issue, we offer a number of different online reputation management strategies and tactics to diminish the visibility of any negative content.

What we can do for you:

  • Ensure that your online search profile reflects your company or personal brand.
  • Eliminate brand ambiguity from Google search results.
  • Ensure a positive, authentic online presence.
  • Establish your brand authority on the internet and social networks.
  • Create a network of online relationships to build trust and credibility.
  • Professionally respond to negative and untruthful claims

We will notify you when a review comes in and if it is a negative one, PINK DOG DIGITAL will make a recommendation on an appropriate response and help answer it for you.

Why is Online Reputation Management Important?

Online reputation management is important because your search results may not be reflective of you or your business. Unfortunately, uncontrollable events can still give your company a negative online reputation.

It is crucial to address these poor reviews head-on because they impact your position in the search engine result pages (SERPs), particularly if the review is posted on Google. Consumers trust and read online reviews, and Google knows that, so it uses reviews to impact its positioning of websites in the result pages.

Your online reputation could be affected by these platforms:

  • Google Search
  • Google Autocomplete
  • Yelp, Google Reviews, and other review websites

Although there is an algorithm that sorts out the exact positioning, the concept is simple- if customers rate your website highly, Google will prioritize its position.

The flip side is that bad reviews drive your site down in the results. If a poor review appears, we will help you respond to it and attempt to bring your site’s ranking back up. Let us help you take the stress of a bad review away from you by trusting us with handling your online reputation management, based in Baltimore, Maryland.

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