When trying to grow a brand and following on Instagram, many small businesses are tempted to use unethical methods, such as joining engagement pods or buying likes and follows. What many brands don’t realize is that shady tactics can actually hurt their reputation or get them suspended from Instagram. However, there are ways for brands […]
Keeping up with every social media platform change can prove challenging for many small businesses, especially with new features constantly being released. At the very beginning of the social media revolution, there was no real way to see content from all your connections in one place. If users wanted to learn the latest about their […]
The digital marketing landscape is constantly changing – strategies used by small businesses and brands last year might be enough to keep them ahead of the curve this year. In order to stay connected with users and their audience, businesses need to be able to keep up with current trends. Below are three of the […]
Regardless of whether your event is virtual or in-person, social media is a powerful tool for event marketing. However, many small businesses and brands make the mistake of underusing social media for event marketing. Others use social media marketing to spread the word and sell tickets, but then ignore these platforms as soon as the […]
