Many brands and individuals are hopeful that the start of the new year will bring promise of change. In the world of social media, this change has already occurred. Instagram aesthetic trends are in a constant state of change as brands attempt to be more creative and engaging than ever. In order to help our […]
Repurposing content is crucial when it comes to designing a successful social media marketing strategy. This approach allows small businesses to transform one piece of content into several different types of content. As a visual platform, Instagram has long posed a problem for small businesses with little to no visual content. It can be hard […]
There is no denying the fact that 2020 has been life-altering on a global scale. There is also no denying that social media helped us all get through this unusual time. Now that the year is (finally) coming to an end, it is time to look past on the most memorable social media moments, and […]
Having only been released in 2016, the digital marketing community still has lots to learn about YouTube’s machine learning algorithm. The purpose of YouTube’s algorithm is to determine which videos will be suggested to which users. The goal of the algorithm is to keep users watching videos for as long as possible by recommending relevant […]
