Advertising & Marketing

Facebook Ads vs. Google Ads

When it comes to paid ad campaigns, the most common question from businesses is: “Facebook Ads or Google Ads, which is better?” As with all marketing efforts, small businesses want to know which platform will provide them with the highest marketing return on investment. In reality, this question is not the one businesses should be […]

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How To Find Your Brand’s Target Audience
Advertising & Marketing

How To Find Your Brand’s Target Audience

There is nothing worse than trying to market your brand to the wrong people. Not only is it a waste of company time and resources, but also a waste of money that could have led to better results if successfully targeted. A target audience refers to the consumers that your brand should be directing their […]

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image representing increasing email click-through rate
Advertising & Marketing Blog

How To Boost Email Click-Through Rate

The average email click-through rate is about 2.5%. This percentage might seem low, but even the biggest brand names have yet to reach click-through rates in the double digits. The truth is: many people subscribe to email subscriptions but never actually open any emails, let alone click on a link. Any small business can have […]

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