Google Is Retiring Call-Only Ads: What Local Businesses Need to Do Before February 2027
A homeowner hears water dripping behind the drywall at 7 a.m. They grab their phone, search “emergency plumber near me,” and tap the first…
Advertising & Marketing
Articles from the Pink Dog Digital team about Advertising & Marketing.
Latest in Advertising & Marketing
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
For small business owners with a limited advertising budget, picking your first platform can feel like a coin flip. Google Ads and Facebook Ads…
The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
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SMS Marketing for Small Businesses: What You Need to Know
Most small businesses can rattle off their email open rates without blinking, then go quiet when you ask about text messages. That gap says…
PPC Advertising for Small Businesses: When to Run Paid Ads
Most small business owners don’t actually wonder if PPC works. They wonder if it will work for them right now, with their budget and…
Google I/O 2026: What Changed and What It Means for Your Business
On June 25th, Pink Dog Digital hosted a webinar to break down the most significant announcements from Google I/O 2026 and Google Marketing Live,…
Google Ads Policy Changes: What Marketers Need to Know Now
Google doesn’t sit still, and neither should your ad strategy. Between tighter content rules, deeper automation, and new transparency requirements, the past year has…
How to Choose a Digital Marketing Agency: What Small Business Owners Should Look For
Every small business owner reaches the same crossroads eventually. You know you need help with your social media or search engine marketing, but you…
How to Market Your Small Business Without Coming Across as Pushy
Most local small business owners know they should be marketing more consistently. The thing that stops them isn’t laziness or a lack of time……
Microsoft Ads for SMB Lead Gen: When It’s Worth It and How to Run It Lean
Most small businesses advertising online default to Google Ads and call it a day. That’s a reasonable starting point. Google dominates search volume, and…
Microsoft Ads Import Checklist: What to Double-Check After Importing from Google Ads
The Microsoft Ads import tool is genuinely useful. In a few clicks, it pulls your campaigns, keywords, ads, and bids from Google and rebuilds…
GA4 for Lead Gen: Key Events, Calls, Forms, and a 1-Page Reporting View
GA4 can surface a huge amount of website activity. For most small business owners, the useful question is much smaller. Are people reaching out,…
UTM Naming System for Small Teams (So Nothing Ends Up as “Other”)
If you have ever opened a report and seen traffic grouped into vague buckets, you already know how frustrating messy tracking can be. A…
Performance Max for Lead Gen Setup, Guardrails, and Measurement
Performance Max is a Google Ads system that utilizes AI features and placements across Google’s suite of products. It can be appealing for local…
Should You Use Performance Max for Lead Gen? A Quick Decision Guide
Performance Max can be a useful lead generation campaign for local service businesses that want broader reach across Google from a single campaign. Google…
