Google Is Retiring Call-Only Ads: What Local Businesses Need to Do Before February 2027
A homeowner hears water dripping behind the drywall at 7 a.m. They grab their phone, search “emergency plumber near me,” and tap the first…
Advertising & Marketing
Articles from the Pink Dog Digital team about Advertising & Marketing.
Latest in Advertising & Marketing
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
For small business owners with a limited advertising budget, picking your first platform can feel like a coin flip. Google Ads and Facebook Ads…
The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
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Facebook Ads vs. Google Ads
When it comes to paid ad campaigns, the most common question from businesses is: “Facebook Ads or Google Ads, which is better?” As with…
How To Find Your Brand’s Target Audience
There is nothing worse than trying to market your brand to the wrong people. Not only is it a waste of company time and…
How To Boost Email Click-Through Rate
The average email click-through rate is about 2.5%. This percentage might seem low, but even the biggest brand names have yet to reach click-through…
Communicating with Customers During COVID-19
The COVID-19 crisis has left everyone wondering what is going to come next. During this waiting game, small businesses across the world are trying…
Do Not Stop Marketing During A Global Crisis
With the global crisis situation changing daily, there are many unknowns about what is to come next. But there is one thing for certain:…
Gina Ramsey Appointed to Stevenson University’s Marketing Advisory Board
Baltimore, MD: Gina Ramsey, President, and CEO of Pink Dog Digital, has been appointed to the Advisory Board for the Marketing Program at Stevenson…
Guide To Becoming CCPA Compliant
Before we jump into what it takes to become CCPA compliant, let’s first take a moment to discuss what CCPA is. The California Consumer…
4 Ways to Better Paid Search Campaigns
To start off, let’s first go over the basics of paid search campaigns. Paid search campaigns come in a variety of different forms and…
4 Reasons SMS Marketing Is Back In A Big Way
Let’s be honest: how many times a day do you check your phone? If you are among the majority of smartphone owners, you check…
The Do’s and Don’ts of Social Media Ad Campaigns
Almost all marketers have felt the pain of working hard on a great ad campaigns only for it to be immediately rejected by a…
What Does Digital Accessibility Look Like?
The topic of digital accessibility has been a prominent theme in the digital marketing world thanks to recent lawsuits and guidelines. All of us…
Introduce Psychographics to Your Marketing Plan
Marketing is about delivering your products and services to an audience who might benefit from them. By now you are probably familiar with the…
