Your Brand Is Talking: Takeaways from Our Personal Branding Webinar
In September, Coral Norman led Pink Dog Digital’s webinar on personal branding for professionals. The session covered how to figure out what your brand…
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Practical advice on websites, SEO, social media, advertising and AI from the Pink Dog Digital team.
Latest articles
How to Find Low Competition Keywords (7 Methods That Actually Work)
Originally Published: April 8, 2025 Updated: October 29, 2026 Low competition keywords are search terms where the pages currently ranking are weak enough that…
The Importance of Search Engine Optimization for Small Businesses
Originally posted: 08/24/2024 Updated: 10/27/2026 Most small business owners have heard the SEO pitch more times than they can count, usually from someone promising…
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How to Write a Better “About” Page (That Doesn’t Sound Boring)
If you run a local business, your About page is usually one of the most-read pages on your site. It’s where people decide whether…
The Hidden Risks of Publishing AI-Generated Content Without Editing
Let’s get this out of the way first: AI can write a blog post in 30 seconds. That part is real. What’s not real…
ADA Tax Credit Opportunity for Small Businesses: How Website Accessibility Can Show Up at Tax Time
Tax season has a way of turning every business improvement into a practical question. You invested in something that makes your business run better.…
What to Track in GA4: A Simple Checklist for Small Businesses
GA4 can feel like it’s built for analysts, not business owners. The interface is packed with reports, metrics, and event names that sound important,…
What’s A Conversion-Focused Landing Page and Do You Need One?
If you’ve ever run a promo, boosted a post, or launched Google Ads and thought, “Why isn’t anyone calling?” there’s a decent chance the…
Blog Post Refreshing: The Quickest SEO Win You’re Ignoring
If your website has been around for more than a year or two, you probably already have content that should be helping you rank.…
Smart Website Features That Can Boost Trust Instantly
Most people do not land on a business website ready to buy. They arrive curious, cautious, and quietly evaluating whether you feel legitimate. That…
What Makes a “Good” Review (and How to Get More of Them)
Most business owners want more reviews. That part is easy to understand. What often gets missed is that not all reviews actually help your…
Is Your Website “Too Much”? Why Simplicity Usually Wins
Many small business websites end up doing extra work on the screen. The page moves, the layout shifts, the messaging tries to cover every…
Does Your Brand Voice Still Sound Like You?
At some point, many small business owners hand off their blog and social post writing. Maybe you hired an agency, brought on a freelancer,…
The 5 Types of Blog Posts That Actually Get Leads
Small and medium sized businesses often publish content without a clear plan for turning readers into prospects. Traffic spikes feel good, but traffic that…
Google Just Got Better at Understanding Intent
Google has been telling us for years that it’s working toward understanding meaning, not just matching words. A new research paper getting attention in…
