Your Brand Is Talking: Takeaways from Our Personal Branding Webinar
In September, Coral Norman led Pink Dog Digital’s webinar on personal branding for professionals. The session covered how to figure out what your brand…
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Practical advice on websites, SEO, social media, advertising and AI from the Pink Dog Digital team.
Latest articles
How to Find Low Competition Keywords (7 Methods That Actually Work)
Originally Published: April 8, 2025 Updated: October 29, 2026 Low competition keywords are search terms where the pages currently ranking are weak enough that…
The Importance of Search Engine Optimization for Small Businesses
Originally posted: 08/24/2024 Updated: 10/27/2026 Most small business owners have heard the SEO pitch more times than they can count, usually from someone promising…
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Is Your Website Built for Leads or Just Looks?
A polished website can catch attention, but looks alone rarely guide a visitor to take the next step. Many local service and B2B companies…
How AI Can Speed Up (but Not Replace) Your Marketing Strategy
Artificial intelligence tools sit in nearly every marketer’s toolkit now. However, they aren’t magic buttons that erase the need for human direction. For small…
The Content You Post Shouldn’t Just “Look Good”. It Should Do Something.
If you run a local service business, you’ve probably done this. You post a clean before-and-after. A nice truck photo. Maybe a team shot…
Should You Boost Posts or Run Targeted Ad Campaigns?
Business owners often wonder whether a boosted social media post can handle their goals or if a full ad campaign is the smarter use…
The Top Trends We’ll Be Following in Social Media Marketing in 2026
Social platforms change fast, but the upcoming year already shows clear signals about where attention is heading and how small to midsize companies can…
How to Repurpose a Blog Post Into 5 Pieces of Content
You publish a blog post, share it once, and then it vanishes into the scroll. For SMBs and local service businesses, that can sting…
How to Know If Your Marketing Is Paying Off
Many business owners put time and money into online campaigns without knowing if the effort is making a real impact. It can feel strange…
Is Paid Advertising Worth It for Your Business?
Many business owners pause when they hear the phrase paid advertising. The hesitation makes sense. Every dollar spent needs to earn its keep, and…
Why Engagement Rate Is the Only Social Metric That Matters
If you’ve ever opened your business’s social media analytics and felt discouraged, you’re not alone. Follower counts feel small. Likes feel inconsistent. And it’s…
How Often Should You Update Your Website Plugins or Platform?
Most business owners know their website needs occasional attention, but the timing can feel unclear. Updates often sound technical or stressful, and it is…
How Often Should a Business Post New Content?
If you run a small or medium sized business, you have probably heard that creating content on a consistent basis helps your visibility online.…
How Does ChatGPT Work?
AI tools have become common across offices and workspaces of every size, and many business owners now rely on them for writing help, research,…
