Google Ads vs. Facebook Ads: Which Is Right for Your Business?
For small business owners with a limited advertising budget, picking your first platform can feel like a coin flip. Google Ads and Facebook Ads…
Digital Advertising
Articles from the Pink Dog Digital team about Digital Advertising.
Latest in Digital Advertising
The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
PPC Advertising for Small Businesses: When to Run Paid Ads
Most small business owners don’t actually wonder if PPC works. They wonder if it will work for them right now, with their budget and…
All Digital Advertising articles
25 articles, page 1 of 2
Microsoft Ads for SMB Lead Gen: When It’s Worth It and How to Run It Lean
Most small businesses advertising online default to Google Ads and call it a day. That’s a reasonable starting point. Google dominates search volume, and…
Performance Max for Lead Gen Setup, Guardrails, and Measurement
Performance Max is a Google Ads system that utilizes AI features and placements across Google’s suite of products. It can be appealing for local…
Is Paid Advertising Worth It for Your Business?
Many business owners pause when they hear the phrase paid advertising. The hesitation makes sense. Every dollar spent needs to earn its keep, and…
Why Your Ads Aren’t Converting (and What to Fix First)
If you’re a small or medium-sized business owner and your ads are getting clicks, but not customers, you’re probably wondering what’s going wrong. You’ve…
How Retargeting Can Save Lost Leads
If you’ve ever noticed an ad for a product you viewed yesterday suddenly appear while you’re scrolling online, you’ve experienced retargeting. For many business…
The Essential Components of Every Successful PPC Landing Page
A well-built PPC campaign can drive tons of traffic, but if the landing page falls flat, those clicks won’t mean much. A successful PPC…
The Key Metrics Behind a Successful Digital Ads Campaign
Running digital ads is no longer just about spending budget and hoping for the best. Whether you’re putting dollars into Google Ads, Meta, or…
Content That Converts: Building a Funnel with Social, Search, and Paid Ads
When it comes to digital marketing, visibility is only half the battle. What really matters is conversion—turning interested visitors into loyal customers. One of…
What Is Pay Per Click Advertising and How Does It Impact Your Digital Marketing Strategy?
If you’re looking to drive sales on your business website, one of the best ways to do it is through pay per click advertising…
The Evolution of Digital Advertising and What It Means for Brands Today
Digital advertising has come a long way since the widespread proliferation of the internet in the late 90s. Once upon a time, digital advertising…
How to Maximize Your ROI with Effective Digital Advertising Strategies
Getting the most out of your advertising budget is essential for any business. Digital advertising can be an incredibly effective way to reach new…
How to Use Responsive Search Ads to Maximize ROI in Your Google Ads Campaigns
Responsive Search Ads (RSAs) are a newer type of ad format in Google Ads that gives advertisers more flexibility in how their ads appear.…
