Your Brand Is Talking: Takeaways from Our Personal Branding Webinar
In September, Coral Norman led Pink Dog Digital’s webinar on personal branding for professionals. The session covered how to figure out what your brand…
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Practical advice on websites, SEO, social media, advertising and AI from the Pink Dog Digital team.
Latest articles
How to Find Low Competition Keywords (7 Methods That Actually Work)
Originally Published: April 8, 2025 Updated: October 29, 2026 Low competition keywords are search terms where the pages currently ranking are weak enough that…
The Importance of Search Engine Optimization for Small Businesses
Originally posted: 08/24/2024 Updated: 10/27/2026 Most small business owners have heard the SEO pitch more times than they can count, usually from someone promising…
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UTM Naming System for Small Teams (So Nothing Ends Up as “Other”)
If you have ever opened a report and seen traffic grouped into vague buckets, you already know how frustrating messy tracking can be. A…
Meta Lead Quality Playbook: Targeting, Creative, Forms vs Landing Pages, Follow-Up
A lot of service businesses think they have a Meta lead problem, when they really have a lead quality system problem. The ads are…
BUILDING BRANDS WITH BITE PODCAST: Episode 4 – Inbox Intelligence: Email Automation for Small Businesses
(note: This transcript has been lightly edited for clarity of reading.) Gina Ramsey: I would like to welcome everyone who is in person or…
Instagram in 2026 For SMBs: What to Post, How Often, What to Ignore
For small businesses, Instagram can still be a useful social media channel in 2026. The issue isn’t whether you should be on the platform.…
Performance Max for Lead Gen Setup, Guardrails, and Measurement
Performance Max is a Google Ads system that utilizes AI features and placements across Google’s suite of products. It can be appealing for local…
Pink Dog Digital Is Proud to Announce the Launch of the New Scaling Law Website
Pink Dog Digital is proud to announce the launch of the newly designed website for Scaling Law, a business built specifically to help law…
Should You Use Performance Max for Lead Gen? A Quick Decision Guide
Performance Max can be a useful lead generation campaign for local service businesses that want broader reach across Google from a single campaign. Google…
Search Terms Strategy: Prevent Junk Leads Without Killing Volume
A steady flow of leads can look healthy in Google Ads until you start listening to the calls, reading the form fills, and seeing…
The 15-Minute Weekly Negative Keyword Routine
Negative keyword work is often misunderstood, but it is a critical way for you to squeeze the most out of every advertising dollar. For…
Google Ads Account Structure for Lead Generation on a Modest Budget
Running Google Ads on a modest budget can feel heavier than it should. Service businesses often start with good intentions, then end up with…
New Website Launch: MiCasa Title Group
Pink Dog Digital is proud to announce the launch of a new website for MiCasa Title Group. Founded in 2007, MiCasa Title Group is…
3 Google Ads Setup Mistakes That Waste Budget (And How to Fix Them)
For many local service businesses, Google Ads can look busy on the surface and still feel disappointing where it counts. The clicks come in,…
