No matter what big changes or upgrades emerge in the world of digital marketing, there will always be one constant: search engine optimization and organic search rankings.
The appeal of search engines stems from their convenience and accessibility. As long as consumers are utilizing search engines, SEO will remain a key digital marketing tool.
Millions of people turn to Google, Bing, and Yahoo every day to get more information about products and services, as well as businesses to purchase from.
In fact, the number one search result listing procures an average 36.4% of traffic. In order to reach the top position, small businesses must work to improve their organic search engine rankings.
Organic searches are based on unpaid, natural rankings resulting from consumer searches.
On the other hand, paid searches exist when businesses pay to have their website featured higher in the search result listings.
Here are four strategies to help your small business improve its organic rankings.
This tip serves as a friendly remember to marketers to not get ahead of themselves.
It is crucial to know where your business currently stands in search result listings before taking steps to boost your rankings.
With this information, you will understand what keywords are successful and what keyword rankings you need to improve upon.
For this tip, let’s get back to the basics. The best process is brainstorming and writing up a list of all the keywords and phrases that relate to your business and brand.
From this list, narrow down the most relevant keywords, meaning the keywords that are likely to bring the most traffic to your website.
Your list of target keywords should include a healthy assortment of both broad, exact, and long-tail keywords.
These keywords should be based on Google Trends, potential search queries, and most importantly, which keywords will lead to conversions.
From this list of target keywords, it is crucial to optimize all the pages on your website. Each URL should be short and concise, as well as contain targeted keywords whenever possible.
Do not use URLs that contain lengthy descriptions or consist of a random array of numbers and letters, as those are not SEO friendly.
In addition, it is always good practice to include target keywords in the page title or at least placed naturally at the beginning of the web page.
All small businesses should have a blog on their website. Unlike webpages, blogs can be constantly updated to add fresh content to the website.
This platform allows companies to continuously post content containing targeted keywords, all while addressing consumer concerns, connecting with your audience, and advertise products and services.
Plus, search engines value websites that are regularly updated and active.
If you would like more information about how to improve your organic search ranking, need help optimizing your website and content, or other digital marketing services, contact Pink Dog Digital at (410) 696-3305, email us at email@example.com, or visit us on the web at www.pinkdogdigital.com.