NEWS
Category: Advertising & Marketing
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6 Ways to Improve Your Content Marketing
If you’ve spent any time looking into search engine optimization (SEO) or content marketing, you’ve likely heard the phrase, “Content is King.” This principle has […]
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What’s Trending in Marketing Automation
While marketing automation has been around for years now, the pandemic has really shed light on this technology and how it can help businesses of […]
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Why You Should Be Using Tools for Marketing Automation
Nobody would argue the importance of staying in front of your customers or clients. After all, we’ve all heard the phrase “out of sight, out […]
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What are the Benefits of Outsourcing Digital Marketing Efforts?
Arguably, digital marketing is the most important marketing channel for most businesses today. For many, though, bringing digital marketing in-house isn’t an option. That’s why […]
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What Are Local Services Ads?
If your service-based business is not using Google Local Services Ads, now is the time to start. Google Local Services Ads, or LSAs, allows businesses […]
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What Is Digital Marketing?
The purpose of marketing is for businesses to connect with their target audience in order to build trust or make a sale. It is […]
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How To Write A Call To Action
A call to action (CTA) is designed to guide users to take a desired action on your website, such as subscribing to the newsletter, purchasing […]
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Remarketing vs. Retargeting: Everything You Need To Know Now
When running ad campaigns, businesses might see an increase in web traffic but not a direct increase in sales. This is because many users do […]
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Bumper Ads: Impactful in Six Seconds
A bumper ad is a short, six-second video that viewers cannot skip. These ads typically play at the beginning of a YouTube video. This means […]