Google Is Retiring Call-Only Ads: What Local Businesses Need to Do Before February 2027
A homeowner hears water dripping behind the drywall at 7 a.m. They grab their phone, search “emergency plumber near me,” and tap the first…
Advertising & Marketing
Articles from the Pink Dog Digital team about Advertising & Marketing.
Latest in Advertising & Marketing
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
For small business owners with a limited advertising budget, picking your first platform can feel like a coin flip. Google Ads and Facebook Ads…
The Difference Between SEO and Paid Advertising
Clients ask us this constantly: should we do SEO or run ads? The answer is almost always “it depends”, because each format, while sharing…
All Advertising & Marketing articles
119 articles, page 3 of 10
Why Your Ads Aren’t Converting (and What to Fix First)
If you’re a small or medium-sized business owner and your ads are getting clicks, but not customers, you’re probably wondering what’s going wrong. You’ve…
Free Tools Every Small Business Should Use to Track Performance
Running a small business means wearing a lot of hats. Between sales, marketing, customer service, and operations, it’s easy to lose track of what’s…
What Are UTM Codes and How Can They Help You Make Better Decisions?
If you’ve ever looked at a Google Analytics report and wondered where your traffic really came from, UTM codes are the missing piece. They’re…
What’s a Good Bounce Rate — and Does It Even Matter?
If you’ve ever checked your website analytics and seen the term bounce rate, you might have wondered if that number is something to celebrate…
Which Marketing Channels Actually Work for Small Businesses?
Marketing can feel overwhelming for small business owners. There are so many platforms, strategies, and tools promising to grow your business that it’s hard…
How Retargeting Can Save Lost Leads
If you’ve ever noticed an ad for a product you viewed yesterday suddenly appear while you’re scrolling online, you’ve experienced retargeting. For many business…
Should You Boost Posts or Run Full Ad Campaigns?
If you manage a Facebook or Instagram page, you’ve probably noticed the little blue “Boost” button under some of your posts. It’s tempting. Just…
Google Ads vs. Meta Ads: Which Platform Should You Use?
Online advertising is a powerful way to grow your business. But with so many platforms available, choosing the right one can sometimes feel like…
Where Should You Start with Digital Marketing?
If you’re running a small or medium-sized business and trying to figure out how to get started with digital marketing, you’re not alone. It’s…
The Essential Components of Every Successful PPC Landing Page
A well-built PPC campaign can drive tons of traffic, but if the landing page falls flat, those clicks won’t mean much. A successful PPC…
How to Know If Your Digital Marketing Is Working (Without Guessing)
When you’re investing time and money into digital marketing, one of the most important questions you can ask is: Is this actually working? It’s…
Pink Dog Digital Announces Membership in Google Partner Program
Pink Dog Digital is proud to announce that we are now officially a member of the Google Partner Program! Earning this recognition from Google…
