Demand Generation

2 articles

1. 

   Advertising & MarketingSep 24, 20255 min read

   Should You Boost Posts or Run Full Ad Campaigns?

   If you manage a Facebook or Instagram page, you’ve probably noticed the little blue “Boost” button under some of your posts. It’s tempting. Just…

2. 

   Content MarketingJul 16, 20256 min read

   Demand Gen vs. Lead Gen: What’s Right for Your B2B Strategy?

   B2B marketers often find themselves at a crossroads when planning their strategy. Do you focus on demand generation or lead generation? Both play a…