Your Brand Is Talking: Takeaways from Our Personal Branding Webinar
In September, Coral Norman led Pink Dog Digital’s webinar on personal branding for professionals. The session covered how to figure out what your brand…
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Practical advice on websites, SEO, social media, advertising and AI from the Pink Dog Digital team.
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How to Find Low Competition Keywords (7 Methods That Actually Work)
Originally Published: April 8, 2025 Updated: October 29, 2026 Low competition keywords are search terms where the pages currently ranking are weak enough that…
The Importance of Search Engine Optimization for Small Businesses
Originally posted: 08/24/2024 Updated: 10/27/2026 Most small business owners have heard the SEO pitch more times than they can count, usually from someone promising…
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The 14-Second Rule: Data-Backed Strategies for Crafting Irresistible Headlines
In today’s fast-moving digital world, headlines are your first and often only chance to catch a reader’s attention. Research shows you have just 14…
Navigating the AI and Social Media Marketing Revolution
Social media marketing has completely changed with the addition of artificial intelligence. This tech revolution has changed how brands connect with people online. Today’s…
Is Social Media Marketing Ethical?
Social media marketing has changed how companies connect with customers. Platforms like Instagram, TikTok, Facebook, and Twitter give brands new ways to reach…
What Is Pay Per Click Advertising and How Does It Impact Your Digital Marketing Strategy?
If you’re looking to drive sales on your business website, one of the best ways to do it is through pay per click advertising…
What Is LinkedIn Verified and How Can It Boost Your Professional Credibility?
We’ve recently discussed the Meta Verified subscription program and what it can offer to small businesses. Another verification system that has been getting some…
Email Marketing and SEO: How They Work Together for Maximum Impact
Two of the best ways to reach customers online is through SEO and email marketing. SEO makes your website easier to find online in…
What Would a TikTok Ban Mean for Digital Marketers?
TikTok briefly shut down last month after a federal law banning the app came into effect. The service was restored after the inauguration of…
A Guide to Crafting Effective Alt Text for Accessibility and SEO
Alt text is an element of web design that many users may never see, but which serves a very important purpose in helping the…
The Evolution of Digital Advertising and What It Means for Brands Today
Digital advertising has come a long way since the widespread proliferation of the internet in the late 90s. Once upon a time, digital advertising…
From Chatbots to Content Creation – Practical Applications of AI in Marketing
AI has quickly become one of the most important tools in the toolbox of the modern-day marketing expert. It has revolutionized the way businesses…
What Is Generative Engine Optimization and Why It Matters for Modern Marketing
Generative engine optimization, or GEO, is a new way to improve the visibility of your website in search engines powered by artificial intelligence (AI).…
Lessons Learned from AI Failures on Social Media
Artificial intelligence has become a key part of how social media platforms work, helping with everything from suggesting content to keeping users engaged. However,…
