March 27, 2019

Improve Your Digital Advertising with Strong Content

From one small business to another, Pink Dog Digital understands the importance of digital advertising. The endless advantages of digital advertising can include brand recognition, consumer literacy, and increased sales. Given these significant benefits, it is easy to understand why businesses consistently allocate expenses to promote content on their website, blog, and social media platforms.

Although if you are spending a significant amount of money on search engine optimizationDigital Advertising and advertisements to no avail, the faulty content you are promoting might be the root of all problems. In order to reap the benefits of digital advertising, the content you publish must fit the bill.

When it comes to content, there is a vast difference between posting a quick product description and publishing compelling content that motivates customers to buy. Yes, a description of use and benefits can be effective, but content needs to be much more than that. By adding call-to-action buttons or links, your potential customers will be motivated to purchase by the convenience and accessibility of your business and the transactions.

On the other hand, your content needs to be engaging and provoking. Explain how your products and services can improve quality of life or inform customers of how important your products are, anything that will relate to the customer on a personal level and inspire their business.

One of the greatest advantages to digital advertising is the ability to feature products and services on various online platforms. When creating this content, it is important to note that unlike you, your audience does not know everything there is to know about your products. Potential customers visit your website or blog to learn more about your business and services, so be sure to provide them with an abundance of information.

Do not be afraid of overcompensating with textual content; it is better to be clear and concise than misunderstood. For example, do not simply say that your products are cost-efficient, go in to depth explaining how your products are competitively-priced to begin with and will continue saving them money based on quality and effectiveness.

Another characteristic of improving your digital advertising with strong content is the ability to build or strengthen relationships between consumer and business. When used traditionally, the main purpose of content is providing an audience with information.

But the most important posts are those that invite and encourage the audience to interact with the company and one another. Quality products and services are not enough to promote business alone, companies require consumer relationships and passionate employees.

A company can have the greatest products in the area, but customers will choose to purchase the second best if they receive superior customer service from the second company. When customers are included or engrossed in content, brand loyalty and appreciation will sky-rocket.

If you would like more information about creating strong content, need help managing your website or social media platforms, or other digital marketing services please contact Pink Dog Digital at (410) 696-3305, email us at, or visit us on the web at