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June 13, 2019

Reasons to Add Videography to Your Digital Marketing Mix

In marketing, a picture is worth 1,000 words, but a video is worth 1.8 million words. Mobile users can get information much more quickly from a video than from long scrolling pages. On average, 46% of people who watch a video on a company website take action after viewing it. Based on these four major reasons, it makes sense to add videography to your digital marketing mix.

Build Customer Trust

Building trust is the foundation of customer relationships and sales. The main goal of marketing has shifted as digital marketing emerged as the front-runner.

Rather than simply selling products, digital marketing is focused on providing interesting and relevant information to the consumer base.

This information allows potential customers to make their own informed decisions about which products to buy and what companies to buy from.

Videography allows for just that. Video content is most likely to engage the user and provoke an emotional response.

From there, customers have a renewed connection to and sense of trust for the brands they do business with.

By providing such personal and engaging video content, customers tend to believe the company has earned their business, which in turn, increases brand trust and loyalty.

Explain Products and Services

Photography is the perfect medium to showcase products and services but that is where the functionality ends.

Video marketing does a much better job of explaining products and services. All marketers know how unlikely it is that users will read long-winded descriptions.

Videos give companies a user-friendly platform to visually explain products or demonstrate services.

Video demonstration allows businesses to replicate user experience. Most product demo videos involve a person taking the viewers through step-by-step directions on how to properly use the product.

This appeal to visual learning encourages customers to imagine themselves using the product, which directly leads to sales. An average 74% of users who watched a product demo subsequently bought that product.

Google Loves Videos

Like all search engines, Google is committed to providing users with relevant and quality websites. Businesses that have videos embedded on their website are 53 times more likely to show up on the first page of Google search results.

There are two main factors Google considers when determining which websites contain content worthy of the first page: exposure time and traffic.

Videos encourage users to spend more time on a given website, which in turn, leads to improved exposure metrics and increased online traffic.

Another key reason behind Google’s love of videos stems from Google’s greatest purchase, YouTube. Not only is it important to optimize your videos for Google but to optimize SEO for YouTube.

Companies can accomplish this by writing interesting titles and descriptions, hyperlinking to a web page, and encouraging users to engage or take the next step in the transaction.

Optimizing SEO for videos is a guaranteed approach to being featured on two of the biggest search engines of today.

If you would like more information about photography or videography services, need help incorporating visual elements into your marketing mix, or other digital marketing services, contact Pink Dog Digital at (410) 696-3305, email us at info@pinkdogdigital.com, or visit us on the web at www.pinkdogdigital.com.

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Gina Ramsey

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