We have said it before, and we will continue to say it: “Email marketing campaigns are not dead!” While it is true that social media has risen to be a leading force in the world of marketing, email marketing campaigns have remained essential to the success of every business.
As of March 2019, there are an estimated 3.7 billion email users worldwide. Although it may take some time to build such a massive email list, email campaigns give businesses a direct line of communication with their customers.
An effective email marketing campaign has proven to raise customer engagement, generate leads, and produce income.
Before going into details about the importance of email marketing campaigns, it is vital to first note how to grow your email list. The most important thing to keep in mind when expanding your email list is “quality over quantity.” I
t is better to have a small selection of subscribers who are interested in your brand, rather than collecting a thousand users who will immediately delete each email they receive from your company.
The easiest way to generate a quality email list is through social media. Inserting a link to your website in your social media bios or promoting your website through posts encourages user engagement and traffic.
Once users have visited the website, companies can add a pop-up or static opt-in form where users can enter their email addresses.
As your email list begins to grow, it is crucial to have the latest and greatest email marketing strategies to keep your subscribers engaged. Just because email campaigns seem old-fashioned does not mean the designs have to be.
Technological advancements have made it increasingly easy to give your emails an intelligent design, complete with innovative layouts and accessibility. An intelligent design serves to help create more readable, usable, and logical emails.
A good example of this is embedded actions within the email, such as surveys, transactions, or information. This allows users a convenient way to engage with the company without leaving the comforts of their inbox.
Although each email blast should be intelligently designed, the design for each email should never be the same. When it comes to the standard layout, emails usually include a header, header image, content with respectful media, and ended with a clear CTA and footer.
However, this monotonous design leaves no room for creativity or innovation. Unconventional designs encourage subscribers to click-through their emails considering they have something new to look forward to.
Companies with redefined layouts will also come to see an improved user experience stemming from the use of negative space and beautiful imagery.
Another innovative design to keep your marketing email campaign ahead of the competition is integrating live social media feeds into emails. When the subscriber opens the email, the sophisticated tool fetches the company’s latest tweet or Instagram post at that time.
This combination of social media marketing and email marketing will help amass more organic followers and build brand visibility. Users who are interested in social media posts can follow the feed, resulting in a more actively engaged audience.
If you would like more information about email marketing campaigns, need help developing or design an email campaign, or other digital marketing services please contact Pink Dog Digital at (410) 696-3305, email us at email@example.com, or visit us on the web at www.pinkdogdigital.com.