4 Ways NiceJob Online Reputation Management Can Help Your Business
Let’s talk online reputation management (ORM). How often do you check reviews when you’re looking for a product or service? If you’re like most people, you’re looking at reviews nearly as often as you’re purchasing. In fact, 90% of consumers believe that reviews are more important than anything a salesperson can tell them.
You want to hear directly from the consumer and find out how THEY feel. Sales representatives are paid to tell you what they sell and often work on commission. Every day people leaving reviews are much more likely to give their real, honest feedback.
As long as your company is providing top-notch customer service and delivering a good product, reviews are your best friend. Here’s why.
Why You Need to Manage Your Online Reputation
Any small business knows that in 2021 you need to have an online presence. For many, that means a website, social media, and local citations (think Google Maps or Yelp). Another critical part of your online presence is a review strategy.
For centuries, people have relied on word of mouth from friends and family that they trust when it comes to making purchasing decisions. With the internet now making reputations readily available, 79% of consumers are just as comfortable taking advice from online reviews as they are from people in their lives that they trust. Additionally, every extra star that a company has on Yelp has been shown to increase revenue by as much as 9%.
What does this mean for you? It means you need to be bringing as many good reviews in as possible – and you need to be responding to those reviews often. Consumers like to see responses to both positive and negative reviews. It lets them know that you’re responsive and willing to make things right.
How NiceJob ORM Software Can Help
We’ve talked about the benefits of automation before in-depth. Automating your ORM strategy with a system like NiceJob is no exception.
- Save time. When it comes to ORM, one thing a lot of small businesses have trouble with is finding the time to solicit reviews and keep tabs on them. NiceJob automates the process. All it takes is two clicks and 30 seconds.
- Rank higher in search results. Did you know that if you have more Google reviews, you have a better chance of showing up higher in search, too? This goes for both your organic keyword ranking as well as the map pack. Featuring prominently on Google nearly guarantees more people landing on your site – and the reviews help those users to convert.
- See reviews that require a response without digging. If you’re getting tired of checking 10 different sites to see if you have new reviews, ORM software is going to be your new best friend. It aggregates all new reviews for you and alerts you when new reviews come in. That way, you can answer the reviews in a timely manner and reach back out to the customer if necessary.
- Prevent negative reviews from ruining your reputation. You will never satisfy every customer. Accidents and miscommunications happen, after all. If you only have a couple of reviews and even one is negative, it can severely impact your overall rating. Having a large number of positive reviews helps you bury the negative ones. In addition, knowing you have these negative reviews means you can quickly respond to them and maybe even convince the poster to remove them.
NiceJob online reputation management and review software allows you to see all of your review activity at a glance, including new reviews, past reviews, and your overall score. You can also create and personalize campaigns for your list via SMS and email.
Through NiceJob, you’ll get insights into your top review platforms and even automatically share your reviews to social media.
Want to learn more? Pink Dog Digital can answer all of your questions about online reputation management, NiceJob, and automation. We can set you up with an account that you can manage on your own or even manage it for you so you don’t have to use valuable time worrying about your online reputation.