September 8, 2020

Phoenix Operations Group Website Launch

All of us at Pink Dog Digital are thrilled to announce the launch of Phoenix Operations Group’s new website.

Phoenix Operations Group is mission-oriented in every sense of the world. Phoenix Ops’s main mission is supporting government organizations across the US by providing technology solutions. This includes cloud infrastructure, big data analytics, and machine learning, and other services to help our country continue improving and moving forward.

In addition to their clients, the team at Phoenix Ops is dedicated to supporting the local community. As a fellow mission-oriented company, Pink Dog Digital knew how important it was to showcase this commitment to our Baltimore community. Under Company, users can learn all about the various non-profit and charity organizations that Phoenix Ops supports and volunteers for.

The team at Phoenix Ops is committed to providing clients with immediate results. To honor this commitment, the team at Pink Dog Digital created a website that granted the same level of results from its audience.

By implementing engaging call-to-action buttons throughout the website, users are more likely to click the button and complete the desired action.

For example, on the homepage, our creative team used “Start Your Career” instead of just “Apply ”and “Watch Our Videos” instead of “Learn More.” These simple differences in phrasing might not seem like much, but they can make the difference between a low conversion rate and a high conversion rate.

This is because many users have become accustomed to the over-used and boring CTA buttons, which means they will likely just keep scrolling when they appear on the screen. An engaging and interesting CTA, on the other hand, is more likely to catch the user’s attention and compel them to click the button.

Another way in which Pink Dog Digital guaranteed immediate results is by incorporating clear headings.

Under all the pillar pages, each heading was designed to stand out from the rest of the textual content with larger fonts, different colors, and page divider lines. This design element is extremely important because it allows users to immediately understand everything they need to know about the page’s content.

Under Capabilities, the title heading is distinguished by a small red divider line. All of the following headings regarding Phoenix Ops’s capabilities have their own unique background image. Plus, sub-headings are the same font as the regular headings, just smaller and without a background image or color.

As a technology company that works with federal, military, and commercial organizations, the team at Pink Dog Digital prioritized creating a website that conveyed Phoenix Ops’s reputation and trustworthiness.

Under each page, PDD included company awards and recognitions by well-known and respected third-party institutions, including Baltimore Business Journal, SECAF, and Glassdoor. Not only do these validations give current clients peace of mind, but also encourage potential customers and employees to work with Phoenix Ops.

Pink Dog Digital is so honored to be working with a company as great as Phoenix Operations Group and are even more excited to share that work with the world!

If your business is ready for a new website, Pink Dog Digital can help. Contact us online or give us a call at 1 (410) 696-3305.

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