February 27, 2020

The 2020 Guide To Instagram Hashtags

Instagram Hashtags have proven to be powerful business tools for Instagram success. Even just adding one Instagram hashtag has the ability to increase post engagement by over 12%.

An Instagram hashtag strategy can help brands get more followers, boost audience engagement, and build a community.

Using hashtags is one of the best ways for brands to grow their audience and get discovered by new users. Instagram allows users to follow hashtags, which means relevant posts using that hashtag will appear on the user’s feed. Even though the user is not following your business account, your content will still be shown to them.

Or the user can search for a specific hashtag and scroll through each post using the tag – the feed is split between the most popular post and the most recent content.

Each type of hashtag has its own corresponding audience, which means using them correctly can essentially put brands in front of their target audiences.

instagram hashtags

Community Hashtags

Your target audience most likely holds numerous key demographics in common. Community hashtags serve to connect brands to this community of like-minded users.

There are several different sub-divisions of community hashtags, including those that indicate a specific product, niche, location, phrase, acronym, emoji, or day.

Pink Dog Digital is a full-service digital marketing agency based in Baltimore. Our Instagram community hashtags might include: #baltimore #digitalmarketersofinstagram #digitalmarketingagency #seo #webdesign.

It is beneficial to use a wide variety of hashtags to reach both localized and general communities. Many businesses can start finding community hashtags by looking at similar successful brands.

If you are struggling to find a community hashtag that works for you, do not be afraid to create your own. This is a great opportunity to build and lead an audience interested in a certain topic.

Branded Hashtags

Branded hashtags are unique to each business on Instagram. It can be as simple or complex as you make it, but it must relate back to your brand. These tags can stem from company names, tagline, products, services, or campaigns.

Not only do branded hashtags boost awareness, but they also increase user engagement. Users and consumers alike can use these branded tags to share their own content. Having user-generated content is key to reaching new audiences – if a user tags your brand, all of their followers will be able to see that post.

Event / Campaign Hashtags

Community and branded hashtags are generally meant for long-term use, while event and campaign hashtags are designed for short-term use.

Certain campaigns and events only occur once a year or once in a lifetime. Yearly event hashtags are only used for a season or a couple of months. Campaign hashtags that relate to product launches, holidays, special events, and partnerships might only be used for a couple of days until next year, or never again.

If you would like more information about Instagram hashtags, need help managing your social media, or other digital marketing services please contact us at (410) 696-3305, email us at info@pinkdogdigital.com, or visit us on the web at www.pinkdogdigital.com.

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