September 16, 2021

Trick Trucks Website Launch

We’re excited to announce the re-launch of the Trick Trucks website! This is a site that we’ve been working on for a while to ensure that everything came out just right. Trick Trucks is a long-time client of Pink Dog Digital and we couldn’t be more thrilled with the way that their new website turned out!

Trick Trucks Home Page

Website Features

When we first started discussing a redesign with Trick Trucks, one of the most important things to them was featuring the products that they offer in a way that’s accessible to the average car enthusiast.

We worked with their team to create categories for each type of vehicle enhancement, from toolboxes to Jeep accessories and everything in between. Each category is laid out with subcategories that explain how the enhancements work as well as brands and parts availability. 

The website also includes a blog, testimonials from happy customers, and forms on every page to make it as easy as possible for potential customers to reach out.

Design Choices

We wanted to make it as simple as possible for customers to navigate through this website, which is what inspired the majority of design choices. Potential customers have multiple ways to access categories on the website, including from the main navigation, home page, and footer. 

We also chose to stick close to the brand colors to encourage brand recognition and make the site stand out. Their brand colors are incredibly bold, which helps them quickly come to mind whenever someone mentions their brand.

Finally, one of our favorite design choices is the faded toolbox layer in the background. It’s a subtle nod to the work that Trick Trucks does without feeling overwhelming or taking away from the brand.

Search Engine Optimization

As with all of our websites, we placed an emphasis on search engine optimization (SEO) for the new Trick Trucks website. Keywords are interspersed throughout each of the pages and locations are included in the footer for maximum visibility. In addition, the client receives a weekly blog geared towards their products and services. 

We share this blog along with other relevant information on their social media in order to help them consistently increase their Google rankings. 

About Trick Trucks

Trick Trucks has locations in Maryland, Virginia, Delaware, and West Virginia to serve clients in the mid-Atlantic area. They offer accessory installation services and prime customer service to all of their customers, directing them towards the best options for their needs. They’ll put the trick in your truck!

Have questions about the website or interested in a redesign? Pink Dog Digital is a full-service digital marketing agency providing website design and more. Give us a call today at 410-696-3305 or contact us online.

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