Boosting Your Franchise’s SEO Rankings

Owning and operating a franchise presents a variety of challenges – and one of the most important is staying true to the brand and message. If you own multiple franchises, you will need to avoid having duplicate content on each site.

Duplicate content is usually defined as having large blocks of content that are the same across different domains. While this may be due to the rules and regulations of your franchise owners, it can impact your Google rankings. This is known technically as canonicalization. However, there are several ways you can avoid this from happening.

In addition to avoiding this mistake, you’ll also have to consider your Search Engine Optimization (SEO) strategy. While the parent franchise may have already created a strategy for national areas, you can fine tune your SEO in regard to local results. Interested in upping your SEO rankings? There are several approaches you can take to make that happen. 

Branding

You’re probably already familiar with branding, and remember that those strategies and tactics have been tested by the franchise, usually with excellent results. Follow those guidelines and remember that a person who visits your page will be confused if it doesn’t have the same look and feel they’re used to.

Locals Only

This is one area where you can differentiate yourself – and stand out from the competition. You can customize pages with the most searched localized terms. This will take some work, and help from the experts.

Google Maps embedded in your site are a big help and if your site has a “Team” or “About Us” page, populate it with pictures of your employees. If they’re involved with the community as coaches, volunteers, or other roles, include that information.

Keywords with Kick

Building on the use of local information, you should also think about location-specific keywords. The national keywords used by the franchise won’t produce the right results. You don’t want someone in your town being directed to the corporation’s main site.

Be the Content King

Most of the pages on your site will contain generic content that users will glance at before moving onward – but blogs and similar tools that are geared towards your location and community help attract attention.

When you’re considering a blog, remember that it should talk about local events and happenings. Not only will it help your location stand out from the rest, the words and phrases used can up your SEO results.

Blog writing may not be your primary talent, and publishing on a regular basis is key to getting the most out of your efforts. When you partner with an experienced agency that can ghost write blogs for you, there’s one less task on your plate that needs attention.

Google Business Profile

Each of your locations should have its own Google Business Profile. Basically it’s a way to create a listing for your business which contains key information and the ability to provide directions and allow you to post photos and events. 

Market Your Franchise Right!

Positioning your franchise’s website to take advantage of SEO best practices can present a few challenges that you might not have the time, or expertise, to tackle.

Luckily, the Pink Dog Digital team can help – we provide an array of marketing services, including SEO, blog writing, and web design.

Call us at (410) 696-3305 to see how we can help you grow your franchise operation.