Summarize with AI
(note: This transcript has been lightly edited for clarity of reading. This webinar is general information and should not be constituted as tax or legal advice.)
Gina Ramsey:
Good afternoon, everyone. My name is Gina Ramsey and I am the president of Pink Dog Digital. We are a full-service digital marketing agency and we are bringing you a presentation on ADA compliance for small businesses. With me, I have Coral Norman. Coral is our director of digital media and she does all the things that I don’t do. So, without her, we would not be here! We’ve got a number of clients in the room, also friends of Pink Dog. So, thank you all for attending.
I want to start by saying we are not lawyers. The information that we have for you, I highly encourage you to check with counsel, but the majority of it has been provided by counsel. So, we’re presenting this to the best of our knowledge that was given to us. Is that fair to say, Coral?
Coral Norman:
That is fair to say.
GR:
Okay. So today we’re going to be talking about ADA compliance, which to be honest, is one of those topics that sounds really boring, but it really isn’t. Because when you get a demand letter for your site not being ADA-compliant, it’s going to mean a lot.
So, Coral, do you want to talk a little bit about what we are going to talk about today?
CN:
Yeah, definitely. So, we’re going to break it down and cover a few different things. Some of the main things we’re going to cover is: who is at risk of litigation for lack of ADA compliance for websites, what ADA compliance actually means for your website, what the ADA is itself; because that’s been around for a while, but it’s something that, if you don’t need it, you may not know a lot about it. So, we’ll talk a little bit about that and where that stems from.
And then what fixing a website realistically looks like, or whether it makes more sense to build from scratch or to fix a website or what that looks like for you. So, it’s going to be a fairly broad conversation covering a lot of different pieces within the ADA fold for websites.
We also anticipate questions. Please ask questions as we’re going. Drop them in the chat. We’re more than happy to answer questions. If you’ve ever sat on a webinar with Gina and I before, you know that we’re not big fans of being talking heads. We prefer to answer questions and kind of do things conversationally as it is.
So please feel free to drop in there and ask anything as we’re going along so that we can make sure we clarify. And if we don’t know the answer right off, as Gina said, we’re not attorneys. We’re happy to reach out to our attorneys, ask some questions, and get back to you with some things. Yeah. So that’s basically where we’re going today, what we’re covering, and we’re looking forward to getting through it.
GR:
So, let’s talk about the ADA and what it is. The American with Disabilities Act was enacted in 1990 to ensure equal access for all individuals, regardless of whether or not they have different or disabilities.
And Title III applies to all businesses open to the public. The ADA requires businesses open to the public to provide full and equal enjoyment of their goods and services to people with disabilities. That means unless you are a private institution – for example, I’m a member of the Center Club – if you are a private institution, it does not need to be ADA-compliant. Some churches, synagogues, other religious institutions, private clubs, private portals, those types of things are not covered. But if you are open to the public, you are required by law to be ADA-compliant.
Coral, you want to explain what ADA compliance on a website means?
CN:
Yeah. And a question that we get a lot too is: why does a website need to be ADA-compliant, or does a website also apply to this? Because, you know, in 1990, when the ADA was originally introduced, it was made more for making sure that there was accessibility on a physical level: going into a building, having ramps installed, pieces like that, the buttons for opening doors.
So that’s what a lot of people think about when they think ADA compliance. But since websites are public-facing and are technically part of a business’s property, they also do apply under the ADA. And the DOJ has started to actually look into it and enforce it. So, while these rules aren’t new, they are now more likely to be enforced than they have in the past.
For a website to be ADA-compliant, it needs to go through a bit of a rigorous set of standards. We’ll talk a little bit more about that a little later, but it needs to meet what’s called WCAG 2.1 AA. WCAG is the World Accessibility Standard Guidelines. Europe is where it really started, but it’s something that’s starting to apply to the U.S. now.
When the DOJ does litigate these, typically whenever they’re looking at one of these cases, they’re looking to the WCAG standards because they are pretty globally accepted as good standards for accessibility. So, for your website to meet those standards, it needs to do quite a few things.
GR:
So why are we talking about this? Because, currently we’re not seeing a lot of activity on the federal level. But what we are seeing, and where my concern is for our clients and our friends, are “lawsuit farms”, for lack of a better word; where people are hired to go out and scan websites, then send demand letters for up to $20,000, from what I’ve seen.
I don’t want anybody to get sued: ADA compliance is important for a number of reasons, including that it’s just the right thing to do. But there are these lawsuits happening, and that’s why we’re talking about it today. These predatory firms are everywhere, and we want to avoid anybody getting in trouble.
Some of the businesses that are more likely to get targeted are: if someone can hire you, buy from you, book with you, or contact you, you fall under Title III. It includes retail, hospitality, restaurants, healthcare, private education, professional services, entertainment… any small business can be targeted. In 2025 alone, over 4,000 lawsuits were filed, which is a 37% jump from 2024, and is likely to continue to escalate. And, depending on the size of your business, these lawsuits can range from $5,000 to $50,000.
We were previously promoting a product called an overlay or an accessibility widget… but, unfortunately, that’s not good enough anymore. While it’s a good first line of defense for those with extreme budget constraints, it ultimately does not cover the things it needs to cover and doesn’t solve all the problems. It does show that you are making an effort, but it doesn’t do what that WCAG requirement does.
So, Coral, you want to take the next piece?
CN:
Yeah, so this is where we’re going to get a little bit technical. I’m going to get into some of the standards for making sure that your website is compliant. And I expect some questions on this one because there’s a lot of information here. I’m not going to cover every single piece of what makes compliance just because that would be a probably 12-hour webinar. But this will cover, at the very least, the main things that you want to look for and what those principles of WCAG cover.
So, the main principles that you’re looking for is you want your site to be perceivable, operable, understandable, and robust. Those are their four main pillars when you’re looking at the site. If you’re looking at the four main pillars, they can be a little bit nebulous. You’ll want to dig in a little bit and look at what all of those things mean.
So, from a perceivable standpoint, you want the site to be high contrast… so you typically want a light background with dark text. You want the contrast to be good. You want it to be easy to read, for people to see when the text is there. I know, for instance, I have some colors that for me, like neon pink text, would be hard to read because it tends to vibrate in your eyes, especially as you get older. It’s harder to read, it’s not as easy to perceive. So, you want those types of things to be perceivable.
The second one is going to cover “operable.” So, that’s going to be more like keyboard navigation, skip navigation links, proper heading structure… so that you can actually get through the site using the keyboard. A lot of people prefer keyboard nav. You’re going to have some other instances where people are going to need to speak through the navigation. So, you want to make sure that that site is navigable and easy for people to operate.
The third piece of this is “understandable.” And this is going to cover a few different things. You want to have alt text for images so that screen readers are able to see that. Alt text is basically text that tells you exactly what the photo is. For example, if we were to put alt text on our logo, we would say, “pink dog digital’s logo is a pink dog on a tan background with a ribbon that says pink dog digital on it.” Something along those lines where you’re really explaining what the picture is.
And this isn’t always going to apply for all photos on a site. If you have a photo that is purely decorative, it doesn’t necessarily need heavy alt text. You still want to make sure that it’s there, “decorative photo”, something along those lines. But alt text is one of those things that’s really important. If you’ve ever heard us talk about SEO at all, we’ll also talk a lot about alt text for SEO because it does help search engines read things, too. So, it’s kind of got a dual role for being useful for the site.
Another part of being understandable is having a proper header structure and ensuring that your navigation is easy to see and get through so that people can easily get to where they need to go on your site, and that it’s simple to access.
And the last piece of this is your site needs to be robust. You need to have quality information in there that actually gives people answers to the questions that they are going to be asking if they’re coming to your site. So, it’s really important for the content to be easy to read at a… I think… the sixth-grade level is currently what we’re aiming for, for the majority of the content. And that’s going to be part of the robustness.
So, the answers need to be, the content needs to be quality. We always talk about content being king anyway. SEO prefers content that is quality, understandable, and provides value. And that’s the same thing along this when we’re talking about having robust content on your site and having a site that really covers all of that information.
That’s a lot of technical speak, but really what it comes down to is people need to be able to navigate through your site regardless of their abilities. So, it needs to be a site that all people, including those with loss of vision or blindness, or loss of hearing or deafness, are able to get through your site and be able to find the things that they need to find using their assistive technologies.
Forms tend to be a really great example of this because they’re where we often find some failure; because we need to make sure that there are labels on each field. There are error notifications if somebody fills a field in incorrectly, or doesn’t fill a field in… we need to make sure that all fields are complete to submit the form.
And then it’s very important to also have clear instructions on the form. So, at the top… “this form is a contact form.” You need to put your key information in: “We will get back to you within X amount of time.” Having clear instructions is also very important.
Those are the main principles of having an ADA-compliant website. It does cover a lot of things, it’s a very broad subject… but those are the main pieces of an ADA-compliant site.
GR:
There are probably three layers to compliance… The overlay that I talked about earlier is remediation layer number one. It is the least effective and it is not guaranteed to protect you from a lawsuit. But it at least demonstrates that you are making an effort to include people covered under the ADA law in your website content. It is not perfect. It is a Band-Aid on a bullet hole.
The second layer is a scan tool. We use a tool called Equalize, there’s a number of them out there, that we place on the website or run your URL through, and it identifies the big ticket, obvious items. The problem with that solution is it only picks up 40% to 50% of the requirements through WCAG. It’s better, but it’s not perfect.
And then the third layer is a full visual review where someone goes in page-by-page and analyzes each and every element to ensure that you are 100% ADA compliant.
I realize that many businesses don’t have a lot of extra money, especially these days. But I caution you: if and when you get that demand letter, not only are you going to have to settle the demand, but then you are going to be required to do this work up front or do this work anyhow.
So, I’m encouraging all of our clients to look at ADA in 2026 to avoid any issues moving forward. Sometimes you can remediate an existing website. Sometimes it is cheaper to build a brand-new website from scratch. It just depends on how the site was built, how many elements are in there that need to be remediated. And we don’t know until we know, unfortunately.
CN:
One thing that we always want to mention is that, with the automated tools that don’t catch all the issues, these tools are a little bit like spellcheck. Spellcheck runs on an algorithm, and it’s going to catch the technical problems. It’s going to catch some of the technical grammar problems. But, if you’ve ever used spellcheck, you know that sometimes it is incorrect. Sometimes it doesn’t catch all of the things. Sometimes it misses nuance.
And it’s the same with these automated tools: it’s not going to catch all of the nuances that a person is going to catch. Which is why we do recommend manual remediation and the manual checks, especially for high-risk sites. You can actually see what is going on with the site as opposed to just having an algorithm check it. We always say this with AI, and these tools are technically AI tools: you always need a human touch over the AI to make sure that it is working the way that it’s supposed to be working.
And that’s where some of that challenge comes in as far as cost. It can be costly, but it is one of those things where if you are a high-risk site, it’s important to be doing that. The other thing to really touch on here is that this is an ongoing thing. ADA compliance is going to change. The WCAG laws are going to change. So, this is not a one-and-done situation.
It’s a lot like SEO, where it’s something that you need to be consistently testing for, consistently checking, having a regular cadence that ensures that you know that your site is up to the most recent standard. It’s not something that you just do one time. Accessibility is something that consistently needs to be checked on.
It’s the same as anywhere at this point with accessibility: as more and more people talk about it, the more it becomes clear that there are things that need to be done. It’s going to be the same with websites.
I see that Christopher has a question. “If building a website from scratch, how do you ensure that it’s ADA-compliant, and what resources are there to ensure that it is so?”
That is a really excellent question, which actually segues into the next part… If you’re building a site from scratch, one of the first things you’ll want to do is make sure that the design itself is going to meet ADA-compliant standards. There are some tools out there that help do that.
The one that we use is called Figma. It allows us to create an ADA compliant design from scratch by telling us what we need to do and flagging if anything is not compliant as our designers are putting the site together. That’s the first step.
And then throughout (the design process), we’re just making sure that the pieces are implemented that need to be implemented as we go. We’re making sure that there is alt text on every photo. We’re making sure that the contrast is good and the site is perceivable. We’re testing to make sure that it is navigable by keyboard, doing screen reader testing, some code review.
There’s a lot of different pieces that go into it. But the main things that you need to do to ensure that it is (accessible) is going to be something like Equalize Accessibility Tool at the end. You run a checker at the end to make sure that you have as many compliant pieces in as possible, and also learning what the compliance pieces are in order to implement those from the get-go.
One of the things that we’re doing on our side to make sure that our sites are compliant going forward is that our developer is doing some IAAP… the International Accessibility Certification. He’s going through everything to make sure that he knows exactly what those certification pieces are and making sure that he’s implementing anything that’s makes the sites ADA-compliant on the back end.
I’m also going through their training for project managers to make sure that I have a really good understanding of what ADA compliance means for websites.
The IAAP is the top certification board for accessibility in the world, so… going through their certification really gives you an idea of what the WCAG standards are so that we’re hitting those from the get-go. Does that answer your question, or did you have anything further that you needed clarity on? I’m happy to clarify a little bit there, too.
GR:
Yeah… one of the things I want to point out is that your web developer, whether it’s us or any other web developer, didn’t do anything wrong. This is not something that many people know. It’s also not something many people want to pay for. So, no one has done anything wrong. We’re just trying to make things right going forward. This has literally been a law since ADA came out, but it’s not until these lawsuit firms have popped up that this has become a thing.
I’m not here for you to go back to your previous web developer or your current web developer and say, “why didn’t you tell me about this? I’m going to get sued and it’s your fault.” It’s not their fault; this is not standard developer requirements.
We are taking the extra step because we believe that, at the heart of this, allowing every human to have access to your website is the right thing to do. The lawsuit; yeah, it’s a big deal, but we’re taking this step proactively to ensure that you are following the law and anyone that can or needs to access your website has the ability to do so.
Now, what happens if you can’t afford it? Coral, I think you can speak to this a little bit.
CN:
Yep. So, if you can’t afford it, start with what you can do. Something is always better than nothing. I live by that philosophy in a lot of places in my life, but it definitely applies here. Something is better than nothing. Showing that you have put in effort to make your site ADA-compliant is going to go a long way for people who need the ADA compliance. They’re always going to appreciate the effort first… and if you’ve got a lawsuit against you, showing that you’re making efforts to make your site ADA-compliant is always going to go a lot farther than looking at it and going, “oh, I haven’t done anything at all.”
So, the very first thing that you can do… we talked about the overlay. The overlay is not going to get you where you need to be, but it is going to show that there is an effort there. Plus, it is also helpful for people who do need it. So, it’s a good place to start. Then, slowly rolling out what you can, as you can. When you can afford to have the audit done for your site, get the audit done.
Once the audit is done, as you have time and the money to do the remediation, you jump into that part. Similar to SEO, this is not an all or nothing situation. It’s one of those things where… we, or your developer, is going to get the audit back. They’re going to say, “hey, it looks like it’s going to take about 10 hours to fix all of the issues on your site from what we can see from the audit. How do you want to do this?”
Maybe you’re spending two hours a month doing it, maybe it’s one hour a month, whatever that looks like. But it’s a start, and it is heading in the right direction.
The main thing is to know that this is not all or nothing. This is one of those places where putting in the effort and showing that the work is getting done is going to make a big difference over not doing anything at all.
To recap: start with the overlay, if you’ve got nothing else, then roll your way through what you can do as you can do it. And there’s some preliminary steps you can take immediately that can help make this a gradual effort.
Of course, I’m also going to say: call us because we can help you! But even if you don’t, you can have an accessibility scan run. There are free tools out there, but understand that they are going to go page-by-page. They are not scanning your whole website; they are going to scan one page at a time.
So, if you’ve got a hundred pages on your website, that is going to be a timing situation. Plus, normally they say after the first few pages, you have to pay for this. I’ve seen full accessibility scans run $6,000. So be prepared.
Review your alt text. That’s something that you can do in any WordPress website. You can log into the backend. You can look at the alt text and the pictures on your, the pictures on your page. And if it’s a picture of a dog, instead of posting a picture of a dog or having alt text that’s just “a dog”, have it say “black Pomeranian laying on a desk”, which is exactly what I’m looking at right now.
For those of you that don’t know, alt text is what a screen reader uses to tell people… what they’re “seeing” on the screen. The more descriptive you can be in that alt text, the better the screen reader experience.
Check your color contrast. If you have tan letters on a black background, that is going to be very challenging to read. It will impact the aesthetic of your website, but make sure that the contrast is enough that you can see the text clearly.
Test your forms on a keyboard. If I can’t navigate your forms with a keyboard only, no mouse, then you’ve got a problem.
Those are some things you can do right now. There are also some plugins. If you have more technical aptitude, there’s one called Axe that we use, and another one called Wave. That gives you the code and the problem, then it tells you how to remediate it.
I know most of you, and most of you are not programmers… and you’re going to look at these tools and your head is going to explode! I’m giving you the free tools, but your best bet is to talk to your web developer or a web developer that is certified in ADA compliance.
Jen asked about people with color blindness.
GR:
Oh, good. Go.
CN:
So, color blindness is typically going to be similar to contrast, where you still want very light background, very dark text. Most of the time, people who are colorblind can tell the dark text apart from the light background. The big challenge for people with color blindness is going to be colors that are too similar, most of the time.
The other big point with this one is that you don’t want to rely on the color to get any type of actual meaning across. For example, you never want it to say, “click on the red button below”. You’d want to say, “click on the button below that says X, Y, Z…” something along those lines.
The main thing with color blindness is to make sure that the text is still dark on light, and that you are explaining exactly what you need people to do on the site without using color as an indicator.
GR:
Something else to note about text on backgrounds, apart from the ADA compliance: there is a significant decrease in conversions for light text on darker backgrounds versus dark text on lighter backgrounds. Several years ago, it was all the rage to have a black website with white typeface. But that can actually hurt your overall conversions on the site, apart from the ADA compliance.
So, some of these things are helping you increase everyone’s experience, not just people with different or disabilities.
CN:
The other important thing to note here too… we are a web firm, we do SEO. All of this is critical for search engine optimization. Every single piece of it matters, because Google is looking at accessibility these days. It is a critical ranking factor for them: if you ever run a page speed test, it will show you your accessibility score as well. So it’s also going to show you what you need to be doing to make sure that you are more likely to come up in search as well.
And a lot of these accessibility pieces go back to the code, like when we were talking about things like alt text. Alt text is really important for search because it helps crawlers “read” the photos easier. Any place you are able to do things like that, it is really, really useful to have, both from the standpoint of accessibility and the standpoint of getting your website found. So, if you’re looking at getting something like this done, it can also be seen as a marketing tool. It is both.
The other thing is that when you’re doing the ADA compliance, there is a tax credit. There’s a tax credit available for ADA compliance as well with the work that you’re doing. So, it’s important to make sure that you are checking into that as well and talking to your counsel, as Gina mentioned at the beginning, about what tax credit you may be able to find; or talking to your CPA, whoever it is, about what credits you may be able to find for it to help kind of offset that cost.
GR:
The last time I looked, it’s for very small businesses. I don’t know if that’s changed, but the last time I looked, it was businesses with revenue a million dollars or under with fewer than 30 employees. But, again, talk to your CPA because I am not smart enough to know what the new tax laws are and what the new tax credits are! A lot of things changed with the new administration, so I would encourage you to look at that.
The other piece of this is, if you do qualify for that tax credit and you chunk this up into multiple pieces to the project, you may be able to get the thing paid for if you qualify over the course of two years or three years instead of doing it all in one year. Again, check with your CPA because I don’t know if that’s still a thing or not.
CN:
And, you know, we’re not asking you to blow up your whole website! In some cases, we’re going to look at your site and say, “yeah, you need to blow up the whole website” because the site was built in 2014, and it looks like it was built in 2014, and the accessibility levels look like they were built in 2014.
But most of the time, we’re not going to tell you that you need to blow up your whole website. We don’t know what other developers are doing, but I know what we’re doing. We’re running the audit and saying, this is what remediation will cost. This is what a new website will cost so that you can see both and you can weigh the pros and cons of what works best for you. To see whatever makes sense monetarily, as far as updating your website, depending on how long it’s been since you had your last website update.
So, sometimes it makes sense to look at blowing your site up. Sometimes it makes sense to remediate. In all of this, there’s really no one size fits all answer to any of it. And I think that’s kind of the important thing; it’s a very nuanced situation, and it’s something that you really need to look at in depth and talk to someone about, if you have any questions or concerns with your site.
GR:
We’re getting to the end of the presentation material. I’d love to open it up for questions, comments, concerns. I know that this is a big deal: I own a business. We just launched our new website last year, and we are redoing it so that we are ADA-compliant because it is important for us to walk the walk as well as talk the talk.
Something that I will point out is that we recommend most businesses redo their website every three to five years to keep up with current trends. So now, not only can you redo your website to keep up with current trends, you can redo your website and become an ADA-compliant company. And that allows you to put on your website, “we are ADA-compliant,” which feeds SEO, AI… which, you know, everybody talking about AI these days.
If your website says ADA-compliant and somebody searching for an ADA-compliant web developer or ADA-compliant furniture dealer, that’s going to be picked up in AI.
…
Christopher asks, “Can you explain the keyboard test again? Why should forms be fillable only with the keyboard, no mouse? Are there any other helpful tests?”
So, some people do not use a mouse, depending on their disability. They may just use a keyboard. I don’t know exactly what it is behind that. People that are physically challenged, like those that cannot move their hands. The tools that they use to run a computer are not mouse driven, they’re keyboard driven. So that’s a big example of that.
Also, if you think about it: all websites are mobile, and mobile sites do not have a mouse. You need to be able to fill out a form using a screen or a keyboard. That’s part of it.
I would run this through an accessibility scanner, a page-by-page scanner. We can run a short, quick test for you as a courtesy. If we run your homepage and one interior page, we’ll be able to pick up consistent themes. If a web developer uses the same font and the same color and the same header and footer on your entire website, then you know that, if this happens on the homepage, it has to happen to all the interior pages as well. If the website’s done in CSS, that’s a quick fix. Because if you fix it once, it fixes it globally.
The tool, the plugin that we talked about, it’s 150 bucks a year. It picks up 40 to 50% of the errors on your website. That’s a simple install on any WordPress site. You can Google “free ADA compliance,” “free ADA compliance tools.”
And, Molly alluded to it, several things that have happened in the past couple of years. Number one: if you get any funding from the Department of Rehabilitation Services or DoRS, as a DoRS vendor, you have to be ADA-compliant by April 26th of this year… period. They’ve been sending letters for over a year now about this, and it needs to happen.
So, I have a nonprofit client that offers rehabilitative services – they have to be ADA-compliant… We’ve also talked with a couple of the clients here. My best guess is: the next layer is going to be anybody doing business with federal or state governments on any level. So… it’s happening. I don’t expect a lot at the federal level, at least for the next few years, but be aware that it is happening.
Regina wants to see examples of non-compliance versus compliance. I don’t know that we have the ability in this technology to demonstrate with screen shares. Do we, Coral?
CN:
We do. I don’t have anything prepared for that though. Do you have anything that could work for that?
GR:
Regina or anybody that’s interested, I would say, send an email to me or to Coral and we could shoot you a couple of screenshots just to demonstrate the differences.
However, I will tell you a lot of what we’re talking about today is on the backend. It’s not something you’re going to visually see things like those alt texts. Those are happening on the backend, you’re not seeing that.
But, obviously, you can see the difference between high and low contrast. The captions that you’re seeing today, that’s a pretty good example of high contrast…but we can send you a couple of screen shares. If you send us an email, either one of us… Coral is [email protected]. I am [email protected]. There’s also a couple of articles that we have available that we can send to you for visual reference.
I hope that’s helpful, Regina.
GR:
All right. Does anybody else have questions? “Alt text: will this show for accessibility?” Yes. That is a huge factor in accessibility. If you do nothing else, if you have access to the code on your website, and you have a CMS system like WordPress, you can simply log into the backend of WordPress and update all the alt text to reflect a more descriptive version of the image on the page.
Again, I use the example of “dog” versus “black Pomeranian laying on a desk.” It’s tedious work, but it is work well-spent because you are helping anybody that is site-challenged, be able to see your website with the technology that they use to see things.
Any other questions on that note as we’re going? Oh, Christopher: “Is alt text not commonly practiced? Because I don’t recall any website with alt text.” Websites try to hide alt text.
CN:
Alt text isn’t something that you’re typically going to see on the website. It is something that happens on the backend. It is very commonly practiced, but it’s not something that you see as a sighted person. It is something that, if somebody with a screen reader is looking at the site, they’re able to go through and it will read to them the alt text from where the photo is. But it’s not something that you’re really going to see on the front end of a website.
If you were to inspect the site and look at the code, you’ll find it in the code, but you’re not going to see it under the photo, like a description or anything. It just kind of lives in the background so that it has that information and access.
GR:
Sometimes, not very often. Sometimes you can hover your mouse over an image and the alt text will pop up. But oftentimes you do not. But even when that does happen, it is, it’s, you know, “dog,” “TV,” “girl,” there’s no real description.
Virginia, thank you for thanking us. We’re here to help any way we can. Yeah, sometimes you’ll see that hover feature, um, but not that often.
All right, I think we clarified alt text for everybody.
CN:
Great. Yeah.
GR:
Any other questions? We are recording this. We will have a link that will get sent out to all registrants.
Some of you work with or for other people. And when you tell them about this and they say, “you’re crazy, that’s not real.” Or your attorney says “you’re crazy. That’s not real.” Feel free to share this link with them. Because I can assure you it is very real. And I can assure you that this keeps me up at night for all of my clients. Because we’ve had some get hit with these demand letters and that hurts my soul.
So, if we don’t have anything left, as I mentioned, I am [email protected]. Coral is [email protected]. We are happy to run a one or two page audit for you… whether you are or aren’t a client, we can have a deeper conversation.
But again, I want to reiterate that most businesses don’t know this, including most web developers. I do not think anybody has done anything wrong in not providing an ADA-compliant website to you, nor do I think you’re wrong in not requesting an ADA-compliant website. But now that we are aware, we should try and come up with a plan to mitigate that and move forward.
Coral, any final thoughts?
CN:
No, I think that really covers it. I would say the main thing here is just having an ADA-compliant site is important for a ton of reasons, but also, you know, primarily so that people can visit your site and find what they need to find. I think that that’s helpful for that person. That’s helpful for you as a business owner in general. I think that it’s really just a critical piece to have for your website and for your business. So that’s my feelings on the matter.
GR:
Okay. There you go. Just do the right thing. And this is the right thing.
So, with that, we’ll give you guys 12 minutes of your day back. Look for an email with the link and I look forward to speaking to hearing from or communicating with any and all of you in the future. Thank you all so much. Have a great day!
