New Website Launch – Harvey Construction
Pink Dog Digital is proud to announce the launch of a new website for Harvey Construction! Founded in 1961, Harvey Construction is one of Maryland’s premier commercial construction companies with several high-profile projects to their name. We were really excited to work on this one and are pleased with how well the website turned out!
Page Design
The design for the website had several goals – highlight the work that Harvey Construction has done, communicate the value that their expertise can bring to future projects, and use the history that the brand has built up for over 60 years. The home page places the firm’s work front and center with a high-quality image of The Choptank, a beautiful restaurant that they helped to build on the Annapolis waterfront. Green and yellow stripes adorn the webpages to promote brand consistency as these colors match the colors of the Harvey Construction logo.
The written content of the website speaks directly to prospective clients while also keeping SEO principles in mind. The services the firm offers are communicated in detail and a value proposition is highlighted throughout the content.
For large construction firms such as this, a portfolio filled with high-definition imagery is extremely important. Pictures can make the sale where words cannot – however, having low-quality pictures can also lose sales. So, we put a lot of time and effort into ensuring that the portfolio page on this site matches the high standard that Harvey Construction has for their own work. It even implements a search bar so prospective clients can find projects that closely match their own.
SEO Principles
When considering the website design as a whole, the imagery, programming, and content all function as individual pieces. SEO would be the glue that holds the whole thing together. You can have the most artistic or most functional website of all time, but it wouldn’t make a difference if you couldn’t get that site in front of prospective customers. That’s why Pink Dog Digital builds all of our websites according to SEO best practices.
Our team of SEO specialists used all of the foundational elements of on-page SEO when designing the Harvey Construction site. The written content uses a mixture of short and long-tail keywords grounded in research and designed to hit for specific searches. In addition, the written content is wholly original, uses an internal linking structure, and communicates high value to the user – factors that Google’s increasingly complex algorithm considers important when deciding search rankings. Finally, we optimize behind-the-scenes through the use of meta descriptions and tags, mobile optimization, URL structuring, and more. These may never be seen by the average user, but they are still critical to the success of a website on search.
Ready for a New Website? Contact Pink Dog Digital Today!
Ready to see the difference a new website can make to your organization? Pink Dog Digital can help.
Pink Dog’s mission is to help their clients expand their “digital pawprint”. We are a full-service digital marketing agency specializing in website design, content marketing, and much more!
To learn more about us or get a quote for a website, contact us today at 410-696-3305.