How Reviews Can Affect Your SEO
Getting ratings and reviews affect SEO ranking and consumer decisions since it represents an outside opinion about a business. Google’s algorithm also takes your online reviews into consideration when ranking your website, which is why it’s so important to make sure that not only are you getting reviews, you’re getting positive ones.
How Reviews Can Affect Your SEO
SEO on its own is essential for your business, but together with reviews, it becomes a force to reckon with. Below are some of the ways reviews can affect your SEO:
Affects Your Local SEO and Local Pack Rankings
Local SEO is key to optimizing your web presence for local search results. This helps your business to reach the top results whenever someone searches for nearby services with Google’s local pack, considered the holy grail of local SEO.
Google local pack pops up above the organic search results and is usually comprised of Google Business Profiles, reviews, and links. Reviews play an important role in SEO rankings and even more so when they contain the keyword query the user searched.
Creates a Remarkable Knowledge Panel
A knowledge panel is the information that appears on the side of the search results when you search for a specific name or business. The information on this panel is generated from Google Business Profile. It contains your business information and the reviews from Google users or external sources on occasion. The connection between reviews and SEO influences the result of this panel.
Adds Credible Content for Your Brand
Content marketing is an essential tool for SEO, and user-generated reviews happen to be content too. You can post these user-generated reviews on your social media to give you the voice of your customers, which you can use later for future marketing efforts.
Reviews Earn Clicks and Clicks Earn Visibility
Reviews are one of the most crucial factors customers consider when choosing between local businesses. Having highly rated reviews increases the chances a consumer will choose to click on your site over that of your rival. This still circles back to SEO since Google always rewards websites with a high organic–click-through rate. Positive reviews enhance web traffic, improve your SEO rankings, and create a positive feedback loop.
Supercharge Your SEO Performance with Pink Dog Digital
At Pink Dog Digital, we’re experts at optimizing SEO for Google search algorithms to help your business or brand generate as many page one results as possible. We specialize in effective digital solutions for businesses, allowing you to manage your online reputation and improve your SEO performance.
For help making sure your content and reviews have the right impact on your SEO, email us at pinkdogdigital@gmail.com, call us at 410-696-3305 or contact us via our website.