NEWS
Category: Advertising & Marketing
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Remarketing vs. Retargeting: Everything You Need To Know Now
When running ad campaigns, businesses might see an increase in web traffic but not a direct increase in sales. This is because many users do […]
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Bumper Ads: Impactful in Six Seconds
A bumper ad is a short, six-second video that viewers cannot skip. These ads typically play at the beginning of a YouTube video. This means […]
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In-House vs. Agency Marketing: What You Need To Know
An in-house marketing team is comprised of the business’s own employees, usually known as the marketing or PR department. An agency is an external company […]
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Facebook Ads vs. Google Ads
When it comes to paid ad campaigns, the most common question from businesses is: “Facebook Ads or Google Ads, which is better?” As with all […]
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How To Boost Email Click-Through Rate
The average email click-through rate is about 2.5%. This percentage might seem low, but even the biggest brand names have yet to reach click-through rates […]
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Communicating with Customers During COVID-19
The COVID-19 crisis has left everyone wondering what is going to come next. During this waiting game, small businesses across the world are trying to […]
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Do Not Stop Marketing During A Global Crisis
With the global crisis situation changing daily, there are many unknowns about what is to come next. But there is one thing for certain: now […]
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Gina Ramsey Appointed to Stevenson University’s Marketing Advisory Board
Baltimore, MD: Gina Ramsey, President, and CEO of Pink Dog Digital, has been appointed to the Advisory Board for the Marketing Program at Stevenson University. […]
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Guide To Becoming CCPA Compliant
Before we jump into what it takes to become CCPA compliant, let’s first take a moment to discuss what CCPA is. The California Consumer Privacy […]