NEWS
Category: Advertising & Marketing
-
In-House vs. Agency Marketing: What You Need To Know
An in-house marketing team is comprised of the business’s own employees, usually known as the marketing or PR department. An agency is an external company […]
-
Facebook Ads vs. Google Ads
When it comes to paid ad campaigns, the most common question from businesses is: “Facebook Ads or Google Ads, which is better?” As with all […]
-
How To Boost Email Click-Through Rate
The average email click-through rate is about 2.5%. This percentage might seem low, but even the biggest brand names have yet to reach click-through rates […]
-
Communicating with Customers During COVID-19
The COVID-19 crisis has left everyone wondering what is going to come next. During this waiting game, small businesses across the world are trying to […]
-
Do Not Stop Marketing During A Global Crisis
With the global crisis situation changing daily, there are many unknowns about what is to come next. But there is one thing for certain: now […]
-
Gina Ramsey Appointed to Stevenson University’s Marketing Advisory Board
Baltimore, MD: Gina Ramsey, President, and CEO of Pink Dog Digital, has been appointed to the Advisory Board for the Marketing Program at Stevenson University. […]
-
Guide To Becoming CCPA Compliant
Before we jump into what it takes to become CCPA compliant, let’s first take a moment to discuss what CCPA is. The California Consumer Privacy […]
-
4 Ways to Better Paid Search Campaigns
To start off, let’s first go over the basics of paid search campaigns. Paid search campaigns come in a variety of different forms and names, […]
-
4 Reasons SMS Marketing Is Back In A Big Way
Let’s be honest: how many times a day do you check your phone? If you are among the majority of smartphone owners, you check your […]