What Marketers Need to Know About Google Gemini

You’re not alone if you feel like Google is changing its SEO policies every five seconds. For those who aren’t living in the marketing world 24/7, it can feel overwhelming to know that Google makes algorithm changes 500-600 times yearly. These frequent updates might feel like whiplash. The latest shock to the system is that Google recently announced the removal of how-to rich results to “improve the quality of information” for users.

At the same time, the tech giant has officially joined the race to develop and advance artificial intelligence (AI). Google has been working hard to develop its new AI system, Google Gemini, which promises to transform search engine optimization entirely.

So, with the introduction of Gemini, should marketers throw out everything they know about keywords and links? Maybe not just yet, but this means significant changes are coming. In this blog, our digital marketing experts at Pink Dog Digital will discuss what Google Gemini AI is and how it affects marketing.

What Is Google Gemini?

At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini.

Gemini is the state-of-the-art multimodal language model (LLM) developed by DeepMind, Google’s AI division. This program is designed to comprehend and respond to intricate queries, setting a new benchmark for search engine results. In a nutshell, it’s poised to challenge ChatGPT and revolutionize AI-powered marketing. It merges DeepMind’s AlphaGo, an AI model known for defeating a human Go champion, with advanced natural language processing. This allows Gemini to understand and generate text, images, and more.

Rumors have it that Google is preparing to release this massive LLM called Gemini this autumn or at the end of 2023. However, Google has given early access to select developers to provide feedback to improve the system before its initial release. Most analysts believe that Google plans to make Gemini widely available through its Google Cloud platform, putting it in competition with OpenAI’s API access.

However, while there is still limited information about the exact Gemini abilities, here’s what we know about Google Gemini so far:

• It is multimodal, which means it’s trained to process different content like text, videos, images, graphs, and 3D models.
• It can offer intelligent voice assistance, predictive typing suggestions, advanced image recognition, and more.
• It can process content from different services such as Google Books, YouTube, Google Search, and Google Scholar—giving the model a definite advantage over others.
• It may use memory to fact-check sources against Google Search.

So, how will this tool affect marketing? We have a few predictions!

1. The Impact on Organic Traffic

Change often comes with challenges. There’s a pressing concern about how Gemini will impact organic traffic. Current projections suggest there could be an average drop of 19% in organic traffic. 

The latest Google’s generative AI search feature, Search Generative Experience (SGE), brings the answer and related key information to the top of the search results. If searchers need more information, they can ask follow-up questions about the topic they are looking up. 

The thing is, with answers and all essential points being shown right off the bat, it is likely that these searchers will not bother to click on your website anymore. After all, they already have what they need right in front of them. 

2. The Future of SEO

The emergence of Gemini marks a significant change in the approach to SEO tactics. The traditional practice of producing generic content is no longer applicable. Instead, the emphasis will be on providing Google with organized and meaningful information. This data will be used in search results, with proper attribution to your site as the source.

3. Impact of Google Gemini on E-commerce Sites

E-commerce is constantly changing. With Gemini, people are searching for more specific items, so e-commerce sites need to step up their game. Just listing products won’t be enough anymore. Sites must provide detailed descriptions and highlight what makes their products unique.

On the Bright Side….

While it may seem terrifying now, there’s still some hope for people in marketing, especially the SEOs: 

1. SGE Results Feature Website Links

Remember, the SGE results have website links beside them. Having your website content featured there can bring in a lot of traffic.

2. An Opportunity to Create Better Content 

Google Gemini and SGE have potentially brought about changes to the way you approach SEO. The ranking of links from SGE results may become a new competition for SEO players. To achieve this, your website must be well-optimized and contain compelling content. 

3. More Personalized and Relevant Search Results

Google could enhance the search experience for users by utilizing Gemini. This may increase website traffic and conversions for sites that rank well in search results.

4. Better Targeting and Measurement

Gemini could help marketers to target their advertising better and measure the results of their marketing campaigns. For example, Google Gemini could be used to develop more accurate buyer personas and to track the customer journey across different channels.

Learn More About Google Gemini at Pink Dog Digital

Are you still wondering how to navigate the ever-changing Google updates? Pink Dog Digital can help! We help our clients stay up-to-date with the latest trends in marketing so they can make informed decisions.

Our team will help you leverage Gemini AI’s advanced algorithms and natural language processing capabilities to optimize your content, identify new opportunities, and stay ahead of the competition. Whether you’re a small business owner, a marketer, or a content creator, we can help you achieve your SEO goals and grow your online presence.

For more information, call us at 410-696-3305, email us at pinkdogdigital@gmail.com, or contact us through our website.