The Union Hotel in Everett, Pennsylvania has a new website!
The Union Hotel in Everett, Pennsylvania has been through an extreme transformation over the past few months. When the new owners, Mona and Randy, reached out to us for a website to meet their vision for their revamped hotel and restaurant, we were excited to help them bring it to life.
About The Union Hotel
The Union Hotel had great bones when Mona and Randy decided on their project. They knew the importance of keeping the history of the original structure while incorporating some more modern touches.
While bringing the hotel back to life, they incorporated a brand new farm-to-table restaurant as well as an eponymous bar – Mona’s. The bar feels like an old-fashioned speakeasy with a great selection of craft beers, cocktails, and wines.
Underlying the entire new structure is Mona’s passion for health and wellness. Some of the services that The Union Hotel offers include:
- Reiki
- Hypnosis
- Holistic animal health
Mona believes in the union of body, mind, and spirit, which she facilitates throughout the entire Union Hotel experience.
Creating The Union Hotel Website Feel
Overall, the website needed to reflect Randy and Mona’s mission: to create an energetic vibe that lifts the spirits of others.
The website design itself is bright and simple, providing quick and easy navigation to the entire website. Large, bright images decorate each page so visitors can get a quick understanding of The Union Hotel’s offerings.
Perhaps most importantly on this website is the bar at the very top which includes all of the most crucial information that a visitor could need:
- Location
- Social media links
- Phone number
- Book now button for the restaurant reservations
- Booking button for the hotel
Placing all of this information front and center on the website creates ease of use for visitors, helping to create conversions.
Optimization for The Union Hotel Website
Each page of the website is optimized for both design and searchability. SEO considerations included adding meta tags to each image, utilizing headers, and creating an ideal user experience.
For design, there are multiple opportunities to complete a call-to-action. Booking an appointment or a dinner reservation and signing up for a newsletter are the most common calls to action on the site since they’re also the most important.
The Pink Dog Digital team also assisted in creating search engine optimization friendly content.
Website Design, Programming, and Optimization from Pink Dog Digital
Are you ready to improve your website or do you need a brand new one for your business? The experts at Pink Dog Digital can help. As a full service digital marketing agency, we provide website design and development as well as search engine optimization, social media marketing, paid marketing, and more.
Get in touch with us today at 410-696-3305 for a quote or more information.