Threads Update: Showcase Your Passions by Adding Interests to Your Profile
If you’ve been using Threads for a while now, you know it’s quickly become more than just a Twitter alternative. With each update, Meta is refining the app to make it more social, more personalized, and honestly, more fun to use. The latest feature? You can now add interests to your Threads profile—and it might be the app’s smartest move yet.
Why Interests Matter
So, what’s the big deal about adding interests? Well, Threads is all about real-time conversations and community. By giving users a way to list their interests directly on their profiles, the platform is making it easier to connect with people who like the same things you do. Whether you’re into photography, baking, personal development, gaming, or following the latest tech trends, Threads now gives you space to put that front and center.
How to Add Interests to Your Profile
Here’s how it works: head to your Threads profile, tap “Edit Profile,” and you’ll see a new section labeled “Interests.” You can type in topics you’re passionate about or browse from a list of popular categories. Once saved, your interests will appear publicly on your profile. Simple, but effective.
Better Connections Through Shared Interests
For casual users, this makes Threads feel more human. Instead of a sea of random updates from strangers, you can now find and follow people who share your hobbies, tastes, and curiosities. It’s a way to build smaller communities inside a big platform—something many users have been craving.
What It Means for Creators and Brands
For creators and brands, this feature opens up even more opportunities. If you’re trying to build an audience around a niche, adding relevant interests can help attract followers who are actually interested in what you post. Let’s say you run a small fitness coaching business. Add interests like “wellness,” “nutrition,” or “home workouts” to your profile, and you’re signaling to the right crowd that you’re someone worth following.
Looking Ahead: Smarter Recommendations May Follow
This update also lays the groundwork for more personalized content recommendations in the future. Threads hasn’t rolled out a full-blown interest-based feed yet, but don’t be surprised if that’s on the roadmap. With interests tied to profiles, Meta now has more context to serve up the kind of content you’re most likely to engage with—without relying solely on who you follow.
Start Showcasing What You Love
It’s clear Threads is trying to differentiate itself from the rest of the social media pack. Instead of doubling down on faceless algorithms, the app is leaning into shared interests, meaningful conversations, and organic discovery. Adding profile interests might not sound groundbreaking, but it’s a smart step toward building a more curated and connected experience.
If you haven’t updated your profile yet, now’s a good time. Think of it like a digital handshake—an easy way to introduce yourself to the Threads community and find your people. Whether you’re a diehard hobbyist or just someone looking to vibe with others online, this small tweak could make a big difference in how you use the app.
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