The Metaverse is Here! Now What do We Do?

There’s the universe, the multiverse, the parallel universe, and countless others. Who knew there were so many?

Now, you can add the metaverse to this list. 

So, what is the metaverse?

Matthew Ball is a venture capitalist and writer who devoted a great deal of time and effort into defining the concept of the metaverse. Basically he defines it as, “An expansive network of persistent, real-time rendered 3D worlds and simulations.”

Putting it in simpler terms that everyone can understand, it’s a scenario where the internet completely and totally supports online 3D virtual environments. 

Imagine every science fiction movie, television, or book you’ve ever seen or read where users connect to a computer and are instantly surrounded by what looks like a living, breathing world. (One of the best examples is Ready Player One – give it a watch when you can.)

The reality is that the metaverse is already here in games like Minecraft and Roblox. In these games and others like them, users can purchase a variety of products like clothes, decorative accessories, and items that help them advance their status.

But it’s not just about games, the metaverse has real world applications that present marketers with almost unlimited options. 

Imagine one of your target audience members walking through a virtual environment, and they see a conveniently placed advertisement directing them to your online store – one click and they can browse everything you offer, both digital and physical.

Virtual reality is a prime example of the metaverse, and while it’s been accessible for decades, systems like Facebook’s Oculus are making it easier to access. 

All it takes is the equipment, a Facebook account, and a credit card. And because the experience is so immersive, users want to explore everything they see, including what you have to offer them.

There’s also augmented reality to consider – which enables device users to interact with products and services through their smartphones, laptops, and tablets. Why visit a car dealership when you can get a 360 degree view of your next purchase?

Your store or business may have limited physical space, but augmented reality allows you to display your entire inventory without paying overhead. Videos, photos, and audio messaging can provide your customers with everything they need to know before they make a purchase.

Explore the Metaverse with Pink Dog

While the possibilities of virtual and augmented reality are limitless, your marketing strategies must still be relevant and reflect your efforts in the “real world.” Branding is also going to play a significant role – virtual billboards, merchandise, and clothing can all carry your brand.

Pink Dog’s team of experts can show you around the metaverse, and discuss the best way to market your business or service. It might be a new frontier, but we’ll partner with you to establish your brand and strategies, and create successful campaigns that produce results – no matter what universe they’re in.

Call us at (410) 696-3305 or visit our website.