NEWS
Tag: Google Ads
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How to Adapt Your PPC Strategy to Recent Google Ads Changes
For businesses that provide services to their local communities, Google’s Local Service Ads (or LSAs) framework has been a game-changer. It gives service providers a […]
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Understanding Google Ads New Data Retention Policy
Data retention is a crucial element in digital advertising, directly affecting how advertisers analyze and improve their campaigns. In Google Ads, data retention involves storing […]
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How to Use Responsive Search Ads to Maximize ROI in Your Google Ads Campaigns
Responsive Search Ads (RSAs) are a newer type of ad format in Google Ads that gives advertisers more flexibility in how their ads appear. Instead […]
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A Guide to Securing and Utilizing the Google Non-Profit Grant
Gone are the simple days of direct mail and door-to-door campaigns. In today’s complex world of nonprofit promotion, effective advertising is crucial to secure essential […]