A Social Media Trend We’re Hoping For in 2024 – More AI Integrations
Welcome to our four-part series on social media trends that we’re hoping for in 2024! The aim of this series is to start a conversation on ways that we can better make use of upcoming developments in social media.
If there’s one thing that 2023 has shown us, it’s that certain trends will make social an even more crucial tool for business in 2024 if they continue to develop. So, let’s begin this series with a look at a trend that has some of the highest potential – the rise of AI and its integration into social media.
AI’s Role in Brand Management
When it comes to AI’s generative capabilities, there are a few key points to keep in mind:
- AI content creation is happening and it’s not going away any time soon (full disclosure, this article itself was written with the help of AI – not entirely, though, because AI is rarely 100% correct and always requires a human touch).
- In general, according to studies, younger generations are more likely to claim that they can differentiate between human and AI content than older generations.
- Younger generations are also more likely to trust and engage with AI-generated content than older generations.
So, to keep up with the current trend, companies need to move beyond the paradigm of “fake” and “real” content. Whoever makes your content, whether a human or a computer, is irrelevant. What matters is whether or not that content fits in with your brand image and is both accurate and helpful.
AI is More Than Just Content Creation
It’s necessary to point out that AI’s role in social media goes beyond the creation of written content. Companies have been using AI tools in social media for years, even if they weren’t necessarily aware of it: in fact, if you’ve created a Facebook ad, you’ve more than likely used AI tools.
AI’s usage as a content creation tool is interesting, but its usage in predictive analytics has the potential to be a game-changer. Consider a world where AI can serve the content most likely to engage your audience on a case-by-case basis. On the user side, AI’s predictive analytics can learn from the individual user’s habits and tailor content to that user.
This power of personalization has the potential to completely change our relationship to our social media channels. Businesses that recognize this and tailor their social strategies accordingly will be able to fully harness this potential for success.
Best Practices for Using AI in Social
- Know your audience. If you’re marketing to older generations, for example, the use of AI may feel inauthentic and can drive your core audience away from your brand.
- Keep in mind that AI is a fine tool in your toolbox – but it is just that, a tool. You’ll still need someone to manage the tasks that AI can’t handle. Moreover, all AI needs the oversight of a living, breathing human.
- If you haven’t yet, create a set of AI policies and best practices for your company. It will clarify your organization’s relationship to AI. Be prepared to revisit frequently as new capabilities develop.
What’s the Next 2024 Social Media Trend We’re Rooting For? Find Out Next Week at Pink Dog Digital!
Not sure where to start with your organization’s social media strategy in 2024? Pink Dog Digital can help you make sense of your options! At Pink Dog Digital, we create an online experience that turns users into followers and followers into clients. We can create a customized strategy to meet your needs.
Some of our services include:
- Digital advertising
- Social media management
- Content creation
- Search engine optimization
- Web design
Contact us at 410-696-3305 or email us at pinkdogdigital@gmail.com for any inquiries or to book a service. You can also fill out our online Contact Us form or visit our website to learn more about us.