A Social Media Trend We’re Hoping For in 2024 – An Increase in Organic Social Traffic
This is Part 2 of a four-part series on social media trends we’re hoping will take off in 2024. To read part 1, click here.
For many businesses, social media is a frustrating puzzle that they can’t quite crack the code for. Part of the reason for this is the perceived failure of organic posts. It’s not uncommon for pages with thousands of followers to see fewer than 100 views of posts on Facebook if that post is purely organic – that is, not boosted or part of a formal ad campaign.
It may seem as though organic is dead on social media in 2024. However, there are trends that suggest that organic may experience a bit of a renaissance in the coming year, and it’s a change that we would welcome whole-heartedly. Organic social posts by businesses are some of the most valuable for building up a loyal following and establishing a brand identity. So, we’re all in on this one – here’s why we’re hoping organic social traffic will increase in 2024!
The Power of Organic Social Traffic
Organic social traffic is the lifeblood of genuine online interaction. Unlike paid ads, organic traffic establishes a connection based on shared interests and fostering brand visibility and credibility. It also fosters authentic engagement from users genuinely interested in the content.
This interest contributes to the organic growth of brands and individuals alike. Users can tell the difference between paid posts – that is, when they are being sold something – and authentic organic posts.
User-Generated Content as a Catalyst
One potent catalyst for boosting organic social traffic that we’ve noticed lately is the strategic use of user-generated content (UGC). Harnessing the authenticity embedded in content created by the audience not only amplifies reach but also nurtures a sense of community. This makes UGC an indispensable part of a complete branding strategy.
Social Media Algorithm Updates
In the dynamic world of social media channels, algorithm changes have a significant influence over content reach and engagement. In fact, it may not be a stretch to say it is more influential in social than it is in regular search engines like Google.
Therefore, it becomes critical for businesses to stay abreast of any changes to the algorithms of the social channels they are targeting. If a change starts to favor one form of content over another, the business needs to pivot to stay on top of the changes.
Strategies to Boost Organic Social Traffic in 2024
- Create shareable and engaging content to help grow your audience and turn your current customers into brand ambassadors.
- Authenticity still matters – it builds a meaningful connection between your brand and your audience.
- Meet your audience where they are. If you’re targeting young people, meet them on TikTok and Instagram. If your target skews older, opt for Facebook or LinkedIn.
What’s the Next 2024 Social Media Trend We’re Rooting For? Find Out Next Week at Pink Dog Digital!
Not sure where to start with your organization’s social media strategy in 2024? Pink Dog Digital can help you make sense of your options! At Pink Dog Digital, we create an online experience that turns users into followers and followers into customers. We can create a customized strategy to meet your needs.
Some of our services include:
- Digital advertising
- Social media management
- Content creation
- Search engine optimization
- Web design
Contact us at 410-696-3305 or email us at pinkdogdigital@gmail.com for any inquiries or to book a service. You can also fill out our online Contact Us form or visit our website to learn more about us.