Social Media Tips for Day-of Event Marketing

Social media is one of the most powerful tools you can use to make your event successful. When you share updates during the event itself, you create excitement, keep people informed, and help them feel involved. Social media allows you to share each moment of the event as it happens, giving people who may not be able to attend in person a way to experience it online. With a good social media plan, your event becomes an interactive experience, which can help build interest and connections with both attendees and followers watching from afar.

Get Ready Ahead of Time

The day of an event can be busy, so preparing ahead can help make things go smoothly. Before the event, gather the images, videos, and messages you plan to post. By planning these details in advance, you’ll free up more time to interact with attendees in real-time.

It also helps to make a posting schedule or “content calendar” for the day. This schedule should outline the times you plan to post, so you can stay organized and make sure every important part of the event gets covered. A well-prepared schedule reduces last-minute stress and keeps you on track.

Use Eye-Catching Photos and Videos

Images and videos stand out in crowded social media feeds. Using high-quality visuals can help capture people’s attention and encourage them to engage with your posts. Think about what makes the event visually interesting and how you can capture that in a simple way. Make sure your pictures and videos are clear and easy to understand.

If you add text to your images, keep it minimal and make sure it’s readable on a smartphone screen, as many people will be viewing from mobile devices. Remember, a few strong visuals can do a lot to create interest and show people what’s happening.

Share the Event Schedule

Posting a clear event schedule is one of the simplest ways to keep everyone informed about what’s going on and when. A schedule helps people know what to expect and when they might want to tune in, even if they’re not physically there. Share a simple, easy-to-read graphic or list of times and activities.

If you’re updating the schedule or if anything changes, make sure to post those changes as well. This way, both attendees and online viewers know exactly what’s going on and can feel involved.

Engage with Attendees in Real-Time

Interacting with people on social media during your event can make a big difference. By responding to comments, sharing attendee posts, and answering questions, you show that you care about people’s experience.

Invite people to tag your event’s account and use specific hashtags so you can easily find and share their posts. This lets you show off the crowd’s excitement and helps more people discover the event online.

Simple interactions, like thanking someone for sharing a photo, help build a friendly and inclusive atmosphere.

Use Live Video and Short Updates

Live videos and social media “stories” (short, disappearing updates) are excellent tools for sharing what’s happening at the event in real-time. When you stream live, you let online followers see parts of the event they wouldn’t get to experience otherwise. It’s a direct way to involve everyone, even those who couldn’t attend in person.

Stories, which are typically 24-hour updates, work well for showing brief, fun moments or giving a quick peek behind the scenes. Both live videos and stories can keep people interested and engaged throughout the day.

Work with Influencers and Partners

If you have any guests or partners who are well-known online, collaborating with them can help spread the word. When you tag them in posts or share their photos, you make it easy for them to share your event with their own followers. This can help bring in new people who may not have heard about the event otherwise.

Thanking partners in your posts not only shows appreciation, but also strengthens your relationships with them for the future. Teaming up with others in this way can make the event feel more inclusive and connected.

Create Polls and Fun Questions

Asking questions and creating polls for your social media followers can make them feel like they’re part of the event. For example, you could ask people to vote on which speaker or session they’re most excited about or to share their thoughts on what they’re enjoying.

Polls and questions are easy ways to make your event’s social media interactive and engaging. When people participate, they become more interested in what’s happening, and these interactions give a natural boost to your online presence. Plus, it gives you helpful feedback for future events!

Feature Attendee Comments and Photos

One of the best ways to show people enjoying your event is by sharing posts from the attendees themselves. If people are posting photos or comments, share these in your stories or on your main social feed. This gives a “real-life” look at the event and highlights people’s positive experiences, showing others what they can look forward to.

Positive comments and photos also add credibility, showing that the event is both exciting and worth attending. Celebrating attendees in this way can create a sense of community and helps you spread the word with authentic, real-time content.

Finish with a Thank You and Recap Post

When the event is over, a thoughtful wrap-up post is a great way to show appreciation. A recap post can include some memorable highlights, like photos from key moments or quotes from attendees.

Take a moment to thank everyone for their involvement, whether they attended in person or followed along online. A thank-you message makes followers feel valued and appreciated, which can strengthen their connection with your brand or organization.

For those who couldn’t make it, a recap gives a snapshot of what they missed and might inspire them to attend future events.

Get More Day-of Event Marketing Strategies from the Experts at Pink Dog Digital

Not sure where to start with your organization’s day-of event marketing strategy? We can help! At Pink Dog Digital, we specialize in creating experiences that turn users into followers and followers into customers. We can work closely with you to create a customized social media strategy that meets your business needs. 

Some of our services include:

• Digital advertising
• Social media management
• Content creation
• Search engine optimization
• Web design

Contact us at 410-696-3305 or email us at pinkdogdigital@gmail.com for any inquiries or to book a service. You can also fill out our online Contact Us form or visit our website to learn more about us.