Photography FAQs

 

Why is photography important to social media?

Photography attracts followers and consumers. Visual content stands out and receives more views than a text-heavy social media post. Images can not only capture the attention of a user, but inspire engagement and social sharing, which ultimately drives business.

How is videography used in digital marketing?

It’s simple: a video has the ability to bring your brand to life. Video marketing allows companies to educate and communicate with consumers through an easy to digest and entertaining medium. Consumers prefer to engage with the “face of the brand”, and videos are a great way to humanize your company.

Do I need professional photographs taken of my products and services?

In this age of smartphones, most team members can take quality photos of products and services. But it is always a good idea to consider hiring a professional photographer. As a consumer, there is nothing worse than seeing blurry or unclear images from a company. Low image quality will result in low brand credibility.

How long should videos be?

The exact best length varies from platform to platform. On Facebook, videos should be under two minutes long. Twitter has a 30 second limit for videos. Instagram allows videos up to 60 seconds in length, but most videos are an average of 30 seconds long.