Marketing Automation Services
Need help with marketing automation? You’ve come to the right place. Pink Dog Digital will help you master email automation so you can run complex campaigns successfully and manage your time more efficiently.
What Is Email Marketing Automation?
Email marketing automation involves developing a series of emails in a specific order that motivates people to purchase your product or service.
As opposed to newsletters and one-off campaigns that are sent to a list of people in one shot, an automatic email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger. Automation saves you time by doing all the work for you. You can automatically send welcome emails, reminder emails, abandoned cart emails, and more.
These specific actions can include:
- Welcoming new and potential customers
- Following up on website activity
- Putting purchase data to good use
- Event emails
Email marketing automation services add a personalized element to your email marketing efforts, allowing you to have digital conversations with your subscribers while providing them with valuable information.
Our team has the knowledge and experience to build an automation sequence that works for your business. We can create automations that run throughout your subscribers, creating a relationship with your subscribers and taking all the repetitive work of sending emails off your hands. Automations not only save you time, but they keep you organized and help you make more money for your business.
Whether you’re just getting started with marketing automation or looking for an affordable partner to help you take your existing campaigns to the next level, Pink Dog Digital can help.
Why is Email Marketing Automation Important?
Email marketing automation helps small businesses stay relevant and competitive. Email automation is key when it comes to establishing a successful marketing strategy. Marketers who take advantage of automation—which includes everything from cart abandonment programs to event emails—have seen conversion rates as high as 50%.
- Nurture Leads
Speed up your sales cycle and make your email leads more likely to buy from you.
- Increase Traffic
Increase traffic to your website or store through email newsletters.
- Increase Conversions
Increase revenue by using an email marketing sequence that motivates people to purchase.
Email Marketing Automation Statistics
On average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.
Businesses that implement marketing automation experience an average of a 451% increase in qualified leads.
The amount of times “marketing automation” has been searched per week has almost tripled over the past five years.
64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.
Why Choose Pink Dog Digital for Marketing Automation Services
Imagine the growth your company could achieve with better-qualified leads. Marketing automation allows you to create and execute more effective digital campaigns, resulting in more leads and sales.
The goal of our email automation services is to increase revenue for your business. We accomplish this in a few ways:
- Increasing Email Open Rates
- Increasing Email Click-Through-Rates
- Increasing Email Conversions
- Increasing Overall Awareness
If you’re interested in email marketing automation, but not sure of where to start, Pink Dog Digital can help. Contact us today for more information!