Digital Advertising FAQs

 

What is digital advertising?

Digital advertising includes all types of advertising that are delivered digitally, such as search engine ads, social media ads, display ads, and video ads.

Display ads vs native advertising?

Display ads are the most transparent version of digital advertising. They appear on third-party websites in the form of banners pop-ups, video ads or images.

Native advertising is a little less apparent – they do not look like the typical advertisements users have come to expect. Native ads tend to appear as “recommended products” or “related stories.” Users might not realize they are clicking on an ad until they are redirected to the new website.

What is remarketing?

What happens when a potential customer visits your website but leaves without buying anything? Are they lost forever? Not at all!

Remarketing involves retargeting these users and redirecting them back to your website. With the help of “cookies”, businesses can temporary track this person and show them specific ads in order to lure them back to their website.

What is retargeting?

Retargeting is a form of digital advertising that targets individuals who have previously interacted with a brand or website. It involves showing ads to these individuals as they browse the web.

Is digital advertising just for sales?

No! Digital advertising helps businesses accomplish numerous goals, including increasing sales. Digital ads serve to generate leads, increase brand awareness, and attract potential customers.

What are the benefits of SEM?

Research shows that it pays to be at the top of the search engine results page. Search Engine Marketing allows you to pay for keywords that put you at the top of the page.

What are banner ads?

Banner advertisements are small, rectangular ads that appear at the top, bottom, or side of a webpage. These ads are image-based rather than text-based, meaning they rely on images and multimedia to convey their message. The goal of these ads is to attract user attention in order to drive traffic back to the brand’s website.

What are interactive ads?

Interactive ads use videos, audio, gifs, and other rich media elements. These dynamic ads encourage users to interact and engage with the campaign, rather than simply view the ad and scroll. This allows brands to boost brand awareness, increase sales, generate leads, and increase social sharing.

What are search ads?

Search advertising is a pay-per-click advertising model in which brands pay to have their ads displayed on search engine result pages. When users search for specific keywords or phrases, the brand’s search ad will appear within the organic search results. Every search ad is complete with a headline, description, and URL – this will encourage users to click on this listing instead of competing companies.

How does geotargeting work?

Geotargeting uses your location and online behavior to choose which ads you’re served. It may also use the behavior of those around you to help determine what types of ads you’ll want. Using geofencing to better geotarget people is especially useful for local retail and service businesses.