Our 2024 Social Media Trend Forecast
Happy New Year! Social media in 2023 was full of twists and turns. It’s hard to believe, but the rebranding of Twitter to “X”, the launch of Meta Threads to challenge X in the short-form space, and the meteoric rise of the usage of AI all occurred in the past 12 months! 2023 was less about status quo, and more about innovation and disruption to existing social media processes. We’re anticipating that trend to continue as we move into 2024. Here’s a list of some of the social media trends that are being predicted that we’re keeping our eye on in 2024.
The Return of Long-Form Content
Short-form content has seemed nearly unstoppable since the rise of TikTok a few years ago. But studies have pointed to the popularity of YouTube among younger generations, and Instagram and TikTok have started catering to long-form content recently. We anticipate this trend will continue as the year goes on.
TikTok’s “FaceTime” Era
Social media tends to have the best results when content creators aim to form a connection with the viewer. So it’s no surprise that viral TikTok videos are starting to feature a lot more “off-the-cuff” styling. Viewers get to feel closer to their favorite content creators in these “FaceTime” videos, where the creator speaks to the audience as though they were on a FaceTime call with them.
More Nostalgia Content
Gen Z’s discovery of late 90’s and Y2K culture and fashion has led some to predict that 2024 will be a year of “peak nostalgia”. It’s worth keeping an eye on this one as nostalgia content tends to perform really well on social media channels.
More AI Integration
AI continues to evolve and find new use cases in social media. Whether it’s using predictive models to optimize hashtag usage, or finding the perfect caption for a shared image, AI is here to stay and is a useful tool. It may not be able to substitute for originality and authenticity, but organizations that embrace AI should find success this year.
Social SEO Will Become More Important than Hashtags
SEO isn’t just limited to websites anymore. These days, knowing how to best optimize individual social media posts is essential for sustained success with organic social outreach.
Social Media & Customer Service/Support
According to Zendesk, over 70% of consumers expect immediate customer service from the businesses they contact. However, only 56% had positive feelings about the quality of their support interactions. Customers are prioritizing fast service from the companies they patronize, and one of the best ways to deliver is through offering customer support on social media.
Which Social Media Trends are You Most Excited About?
Keep an eye on the Pink Dog Digital blog over the next several weeks! We’ll be going over 4 social media trends that we’re hoping will take off – covering one of these trends every week.
Learn All About the 2024 Social Media Trends that We’re Rooting For – Starting Next Week at Pink Dog Digital!
Not sure where to start with your organization’s social media strategy in 2024? Pink Dog Digital can help you make sense of your options! At Pink Dog Digital, we create an online experience that turns users into followers and followers into customers. We can create a customized strategy to meet your needs.
Some of our services include:
- Digital advertising
- Social media management
- Content creation
- Search engine optimization
- Web design
Contact us at 410-696-3305 or email us at pinkdogdigital@gmail.com for any inquiries or to book a service. You can also fill out our online Contact Us form or visit our website to learn more about us.