New Site Launch: The Nelson Ideation Group
Pink Dog Digital is thrilled to announce the launch of a new website for The Nelson Ideation Group. TNIG specializes in providing management consulting services for both public and private sector clients. They also provide ideation services to help expand business opportunities and create solutions to implement client ideas. Their new website will help them reach more businesses and public agencies and better serve their current clients.
Site Design
The website for The Nelson Ideation Group is clean and features splashes of color – all matching the business branding and logo. Services are neatly displayed in the middle of the home page and link to specialized pages that describe these services in greater detail. A large “Contact Us” form appears on the bottom of every page, encouraging prospective clients to get in touch with the experts at TNIG.
The website also features a Gallery page to show off the projects TNIG has worked on in the past. Good visuals can be easy to overlook – but when implemented well, it can really help sell prospective clients on your business services. TNIG recognized this and used high quality images for their gallery.
SEO
Each page on the new TNIG website uses the latest search engine optimization (SEO) tactics to build the site’s organic reach. Location-based SEO is critical – the Certifications page lists the areas where TNIG has earned state-issued licenses and certifications. This page also serves to highlight locations for Google’s algorithms to try and capture crucial “near me” searches.
Keyword-rich copy is another crucial element of SEO that can make or break a website. The copy not only needs to read well to a human reader, but it also needs to read well for the algorithm. Striking this balance can be a challenge, but doing so helps to ensure the website is getting the most out of its copy.
Is Your Company Ready for a New Website?
Does your business need a new website? Pink Dog Digital can help.
Pink Dog’s mission is to help their clients expand their “digital pawprint”. We are a full-service digital marketing agency, helping in website design, content marketing, and much more!
To learn more about us or get a quote for a website, contact us today at 410-696-3305.