Why LinkedIn’s New Video Updates Matter and How to Leverage Them for Better Engagement

LinkedIn has been quietly but steadily evolving from a purely professional networking site into a content powerhouse. And if you haven’t already noticed, video is playing a much bigger role in that transformation.

With a 36 percent increase in video views, LinkedIn is proving that video content isn’t just for TikTok, Instagram, or YouTube—it’s a crucial tool for professionals, brands, and thought leaders looking to boost engagement, build authority, and expand their reach.

But what exactly are LinkedIn’s new video updates? And more importantly, how can you leverage them to maximize visibility and growth? Let’s dive in.

The Rise of Video Content on LinkedIn

Video content isn’t new to LinkedIn, but it’s gaining significant traction.

• Video views have increased by 36 percent, meaning people aren’t just scrolling past videos—they are actively watching them.
• Video posts receive more engagement compared to text or image-based content.
• More businesses are investing in video, using formats ranging from short clips to long-form discussions to tell their stories.

Why is this happening?

First, attention spans are shrinking, and people prefer quick, digestible content over long paragraphs. Second, professionals want more than just static updates—they crave dynamic, visual storytelling that makes an impact.

Recognizing these trends, LinkedIn has introduced new video features to help creators and businesses capitalize on this growing opportunity.

What’s New? LinkedIn’s Latest Video Updates

LinkedIn’s new video features are designed to make content more engaging, shareable, and discoverable. Here are some of the key updates:

Native Video Enhancements

• Improved video quality and playback speed for a smoother viewing experience.
• More video editing options, including trimming and captioning.
• Auto-captioning for accessibility, making it easier for users to consume video content without sound.

Video in Newsletters and Articles

• Creators can now embed video directly into LinkedIn newsletters and long-form articles.
• This means more ways to repurpose video content beyond just the main feed.

Better Video Distribution

• Enhanced analytics to track video engagement and retention rates.
• Video recommendations appear more frequently in user feeds, increasing organic reach.

More Interactive Features

• Users can now tag people in videos, increasing visibility and collaboration opportunities.
• Clickable links within videos (rolling out soon) will drive traffic to websites, event sign-ups, or product pages.

These updates give professionals and brands more control over their video strategy, making it easier to stand out and engage their audience.

Why Video is a Game-Changer for Engagement on LinkedIn

Still wondering why video should be a key part of your LinkedIn strategy? Here are a few reasons why video is such a powerful tool for engagement:

Video Stops the Scroll

Text and images are everywhere, but videos grab attention immediately. When a video auto-plays in someone’s feed, they are more likely to pause and engage.

Video Builds Trust and Authenticity

People connect with people, not just logos. Seeing and hearing someone speak on camera creates a sense of authenticity that written posts can’t match.

Video Improves Algorithm Performance

LinkedIn’s algorithm prioritizes content that gets engagement, and video typically generates more comments, likes, and shares than static posts. More engagement leads to more reach.

Video Helps Establish Thought Leadership

Want to position yourself as an industry expert? Sharing insightful, valuable video content helps you stand out as a trusted voice in your field.

Video Drives More Conversations and Leads

Whether you’re promoting a product, launching a course, or sharing a behind-the-scenes look at your business, video makes it easier to start conversations and generate leads.

Repurposing Video Content for LinkedIn

Creating video content from scratch every time can be time-consuming. The good news is that you don’t have to.

Here’s how to repurpose your existing video content for LinkedIn:

Repost Instagram Reels and TikToks

• If you’re already creating short-form videos for Instagram or TikTok, repurpose them on LinkedIn.
• Adjust the captions and hashtags to fit a more professional audience.
• A quick business tip or behind-the-scenes clip from TikTok can work perfectly on LinkedIn.

Turn Webinars into Bite-Sized Clips

• Chop up your long-form webinars or live sessions into one-to-two-minute highlights.
• Add captions and post them as snackable insights for your audience.

Transform Podcast Episodes into Video Snippets

• If you run a podcast, take video clips of key moments and share them on LinkedIn.
• Use text overlays to highlight the most compelling quotes or takeaways.

Embed Video in Articles and Newsletters

• Have a LinkedIn newsletter? Add video summaries of your latest post.
• This makes your content more engaging and dynamic.

Reshare and Update Older Videos

• Got a high-performing video from six months ago? Repost it with a fresh caption.
• This keeps your content evergreen and relevant.

Repurposing saves time and maximizes the value of every video you create.

How to Maximize LinkedIn Video for Visibility and Growth

Now that you know why video matters and how to repurpose content, here are some strategies to make your LinkedIn video approach as effective as possible:

Keep Videos Short and Engaging

• Aim for videos that are 30 to 90 seconds long for the best engagement.
• Hook your audience within the first three seconds.

Use Keywords

• Add relevant industry keywords to boost discoverability.

Add Captions for Accessibility

• Many people watch LinkedIn videos without sound.
• Adding captions increases watch time and engagement.

End with a Clear Call-to-Action

• Tell viewers what to do next: comment, share, visit a link, or message you.

Engage with Comments and Direct Messages

• Respond to comments to build relationships.
• If someone reacts positively, send a message to start a conversation.

Experiment with Different Formats

• Try talking-head videos, behind-the-scenes clips, interviews, and tutorials.
• See what your audience responds to best.

The Future of LinkedIn Video

LinkedIn is no longer just for resumes and job hunting. It is evolving into a platform where professionals share insights, build brands, and connect through engaging content—and video is at the heart of this transformation.

With LinkedIn’s new video updates, businesses and thought leaders have more tools than ever to expand their reach, boost engagement, and establish credibility.

If you haven’t already, it’s time to hit record, share your story, and make an impact with LinkedIn video.

Pink Dog Digital Can Help Your Organization Develop a Cohesive Social Media Strategy

Not sure where to start with your organization’s social media strategy? We can help! At Pink Dog Digital, we create an online experience that turns users into followers and followers into customers. We can create a customized strategy to meet your needs. 

Some of our services include:

• Digital advertising
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Contact us at 410-696-3305 or email us at pinkdogdigital@gmail.com for any inquiries or to book a service. You can also fill out our online Contact Us form or visit our website to learn more about us.