What Is LinkedIn Verified and How Can It Boost Your Professional Credibility?
We’ve recently discussed the Meta Verified subscription program and what it can offer to small businesses. Another verification system that has been getting some traction is the LinkedIn Verified program. This system went through some wholesale changes in 2023 to expand the ways professionals can prove their identity for the system. Unlike the Meta program, LinkedIn Verified is completely free, making it a potentially much better value proposition – especially if your business deals with B2B.
How LinkedIn Verified Works
The verified checkmark and designation on LinkedIn can open up a world of possibilities for you and your business.
When you verify your profile, LinkedIn gives it higher priority in their search algorithms. That means it’s easier for business contacts and potential employers to find your profile. This is similar to X (formerly Twitter) and their verified subscription.
Verification is also a great way to secure your account. It makes it more difficult for people to copy your profile and pretend to be you. When people see your profile is verified, they immediately trust that your credentials and experience are valid and real.
For working professionals, having a verified LinkedIn profile is a must if you’re searching for new career opportunities. Recruiters and hiring managers often trust verified profiles more than unverified ones when they are looking to fill positions. When you send connection requests, recipients are more likely to accept and engage with you. This can lead to more opportunities to network and increase your reputation as a thought leader in your industry.
How to Get Verified
There are three ways to go through the verification process on LinkedIn. The first way is by verifying your identity through CLEAR, which checks your government ID and personal info to confirm you’re who you say you are. The second is by verifying your work email or getting a confirmation from your company. Finally, you can verify professional and educational certificates through the institutions that issue them.
Once you’ve gotten your verification, you should take a few steps to promote this on your profile page. Ensure that the badges are showing up on your profile front page. Create a short post to promote that you’ve received your badge and add a short mention in the summary section of your profile.
Keep in mind that some aspects of the verification will need to be renewed periodically – focus specifically on the work and education sections of your profile. Update these sections regularly to maintain the trust that you’ve built through verification.
Build Trust on Your LinkedIn Profile
On LinkedIn, having a strong professional presence is no longer just about listing achievements or turning out valuable pieces of content. You need to prove that you are a real person – and LinkedIn Verified is the avenue for this. Take the first steps to building that trust and credibility by getting your profile badge today.
Pink Dog Digital Can Help Your Organization Develop a Cohesive Social Media Strategy
Not sure where to start with your organization’s social media strategy? We can help! At Pink Dog Digital, we create an online experience that turns users into followers and followers into customers. We can create a customized strategy to meet your needs.
Some of our services include:
- Digital advertising
- Social media management
- Content creation
- Search engine optimization
- Web design
Contact us at 410-696-3305 or email us at pinkdogdigital@gmail.com for any inquiries or to book a service. You can also fill out our online Contact Us form or visit our website to learn more about us.