Keeping Your Nonprofit’s Online Presence Fresh

These days, a nonprofit needs more than just a website and a social media page to stay connected with supporters. People want to see that your organization is active, making a difference, and keeping up with the times. If your website looks outdated or your last social media post was months ago, people might assume your nonprofit is no longer active—even if you’re doing great work behind the scenes.

Keeping your online presence fresh doesn’t have to be complicated. A few small updates and regular check-ins can make a big difference in keeping your supporters engaged. Let’s go over some simple ways to keep your nonprofit’s digital presence fresh and inviting.

1. Keep Your Website Up to Date

Your website is the first place people go when they want to learn about your nonprofit. If it looks old or has outdated information, visitors might not stick around.

• Update Your Content Regularly – Make sure your homepage, event pages, and blog have the latest information. If you still have last year’s fundraiser on your homepage, it’s time for a refresh.
• Make It Easy to Navigate – People should be able to find what they need quickly, whether it’s how to donate, volunteer, or contact you.
• Check for Broken Links – If someone clicks a link and gets an error message, they may give up and leave your site. A quick check every few months helps keep everything running smoothly.
• Ensure Your Website Loads Quickly – If your site is slow, people might not wait around. Free tools like Google’s PageSpeed Insights can help you see what needs fixing.

2. Keep Social Media Active (But Not Overwhelming)

Social media is one of the best ways to stay connected with your community, but only if you post regularly. You don’t need to post every day, but a few times a week keeps people engaged.

• Share Different Types of Content – Mix things up with photos, short videos, success stories, and upcoming events. Too many text-only posts can feel dull.
• Respond to Comments and Messages – When someone asks a question or shares a story, reply! It helps build trust and makes people feel valued.
• Use Real Photos and Videos – Stock images are okay sometimes, but real photos of your volunteers, staff, or events make your nonprofit feel more personal and relatable.
• Try Short Videos – Even a 30-second clip of a volunteer explaining why they support your cause can be powerful.

3. Refresh Your Blog and Share Stories

Not every nonprofit has a blog, but if you do, make sure it’s up to date. A blog is a great way to share stories about the impact of your work.

• Tell Real Stories – Instead of just sharing statistics, highlight personal stories from the people you’ve helped. People connect with stories more than numbers.
• Repurpose Old Content – If you wrote a great article last year, update it with new details and share it again. This saves time while keeping content fresh.
• Write About Timely Topics – If there’s a big issue in the news related to your cause, share your perspective. It helps show that your nonprofit is involved in the conversation.

4. Keep Emails Useful and Engaging

Email is still one of the best ways to reach your supporters, but only if they actually open and read your messages.

• Keep It Short and Clear – People don’t have time to read long emails. Get to the point quickly.
• Use an Interesting Subject Line – A good subject line makes people want to open your email. Instead of “March Newsletter,” try something more engaging, like “See the Big Impact You Made This Month!”
• Include a Call to Action – Every email should have a purpose. Do you want people to donate? Sign up for an event? Share a post? Make sure it’s clear.
• Don’t Overwhelm Your List – Sending too many emails can annoy people, but too few can make them forget about you. Once or twice a month is a good balance for most nonprofits.

5. Use Photos, Videos, and Other Visuals

People are more likely to engage with your nonprofit if you use visuals instead of just text.

• Share Real Moments – A picture of your team in action is more powerful than a generic image from the internet.
• Use Simple Graphics – If you have important information to share, try making a simple infographic. Free tools like Canva can help.
• Try Live Video – Hosting a live Q&A or giving a behind-the-scenes look at an event can make supporters feel more connected.

6. Pay Attention to Your Online Reputation

People trust nonprofits that have good reviews and positive feedback online. A few simple habits can help you keep a good reputation.

• Respond to Reviews – If someone leaves a positive review, thank them! If someone has a complaint, respond professionally and try to resolve the issue.
• Check What Shows Up on Google – Search your nonprofit’s name occasionally to see what people find. If there’s outdated or incorrect information, update it.
• Encourage Supporters to Share Their Experiences – Ask volunteers and donors to share why they support your nonprofit. This adds credibility and helps spread the word.

7. Keep Up With What’s New

The digital world changes fast, but you don’t have to follow every new trend. Just stay aware of what’s working and what’s not.

• Try New Platforms if They Make Sense – If your audience is moving to newer social media platforms, it might be worth experimenting there.
• Use Scheduling Tools to Save Time – Free tools like Buffer or Meta Business Suite let you schedule social media posts in advance. This can make things easier if you’re short on time.
• Make Sure People Can Find You Online – If your website isn’t showing up when people search for topics related to your cause, it might be time to learn about search engine optimization (SEO). Small changes, like using clear keywords in your website’s content, can help more people find you.

Final Thoughts

Keeping your nonprofit’s online presence fresh doesn’t mean you have to overhaul everything at once. Small, regular updates make a big difference over time.

If your website is out of date, start by updating the most important information. If your social media has been quiet, plan a few posts for the coming weeks. If your email list has been inactive, send a quick update to reconnect with your supporters.

Your nonprofit is doing important work, and your online presence should reflect that. With a little effort, you can keep things fresh, engaging, and welcoming—so that more people can find, support, and get involved with your cause.

Keep Up with All the Latest Digital Marketing News from Pink Dog Digital

Not sure where to start with your nonprofit’s digital marketing strategy? We can help! At Pink Dog Digital, we create an online experience that turns users into followers and followers into supporters. We can create a customized strategy to meet your needs. 

Some of our services include:

• Digital advertising (including the Google Grant program)
• Social media management
• Content creation
• Search engine optimization
• Web design

Contact us at 410-696-3305 or email us at pinkdogdigital@gmail.com for any inquiries or to book a service. You can also fill out our online Contact Us form or visit our website to learn more about us.