Internal vs External Link Building
Understanding internal and external link building and how it can enhance your search engine optimization is crucial to having a robust SEO strategy for your website. Using relevant links on your website will eventually improve your search visibility and ranking. In this blog, we’ll learn more about the differences between external and internal links and their benefits.
Internal vs. External Link Building
It’s important to link build within your website as well as on other sites. An internal link is a hyperlink that directs the reader to a specific page on your website from another page on your website.
Users and search engines use internal links to find content on your page and to see how they all connect. Besides links on your homepage and menu, there are other types of internal links, such as contextual links that point your users to interesting and relevant content.
These links also help search engines to determine the value of your content. The more significant links you have on your pages, the better it’ll seem to search engines.
On the other hand, external link building is a link back to your site from another website, not to be confused with external links, which is a link from your site to someone else’s site. These are important, too, but not for what we’re discussing here. External link building requires you to build relationships with other businesses and sites that are willing to link back to you.
Organic links back to your website are the best for SEO.
Benefits of Internal Link Building
Internal linking is an essential factor for Google and other search engines. Here’s why:
Internal Links Create Relationships between Different Pieces of Content
Search engines are smart, but they need help understanding the value of the different pieces of your content. This is where internal link building comes in. Internal links create a relationship between various pages on your website and in the process, they pass authority from one page to the other, helping search engines to discover your top-performing content.
Internal Links Help Your Audience Navigate Your Site
Internal links get rid of the barriers that stand in the way of seamless site navigation. Many users are encouraged to visit your site, which drives more organic traffic. They make it easier for bots and humans to find the right pages. Internal links act as a call to action on the page, enhancing the visibility of your converting pages, which leads to actual conversions.
Benefits of External Link Building
The number of high-quality external links you have pointing back to your website affects your page ranking. Below are the top benefits of external link building:
Improve Visibility and Credibility
Links from external sources back to your content are a source of free traffic. They’re also a key component of Google’s algorithms. External link building is one of the best ways to share your content with the world and achieve your content marketing goals. External links show that your content is valuable, thus improving your site’s credibility.
Improve Your Domain Authority
One component of SEO that’s tough to build is domain authority. A lot of it has to do with how long your domain has been registered, how many pages you have on your site, and how often Google has crawled it.
One of the biggest factors when it comes to domain authority, though, is how many times your links are being shared by other websites. The bigger and more credible the other websites are, the better. It lets Google know that others see you as an expert in your industry.
Pink Dog Digital Can Help You with Internal and External Link Building
When it comes to internal and external link building, Pink Dog Digital can help. The most natural way to ensure that your website is a place worth linking to is to create quality content that users want to read. We will help you create useful, well-written content that people will be prompted to link to it.
We have SEO experts who have built successful link-building campaigns for many clients. We have the experience to figure out which link-building strategies will work best for your business. For more information, email us at pinkdogdigital@gmail.com, call us at 410-696-3305 or contact us via our website.