What the Future of Social Media Marketing Looks like in 2023

We are nearing the end of 2022, and what a chaotic 12 months it’s been for social media marketing. Meta continued its gradual decline, Twitter is transitioning to new management, and TikTok continues to grow. With all these changes and much more happening on social networks, it becomes challenging to predict what might happen in 2023.

So, what does the future of social media marketing look like in 2023? Of course, nobody knows for sure what is about to happen, but our professionals at Pink Dog Digital are in tune with the latest shifts. As we look ahead to 2023, we can already see a change in most of the things brands need to know as they create a social media strategy for the new year. 

While you’re not going to get a far-off forecast of a distant future here, you’ll get some solid, realistic, and viable potential changes that’ll happen to social media marketing over the next year. So, let’s get into it.

The Need for a Human Touch

While social media presence will continue to be important in 2023, we expect to see brands embrace a more human approach to increase their visibility and value proposition. The smartest brands will leverage this in two strategies, using a blend of UGC (user-generated content) along with a fresh take on brand content.

In a gigantic sea of new content rolling out daily, authenticity is a must. Authentic content, real-time posts, and personalities that resonate with social media users have become not only an expectation but also a demand. 

People are more likely to trust and buy products/services recommended by people who have no association with the brand. Brands are now taking advantage of UGC to engage with their consumers, build a community, and create valuable conversations, and we expect this trend to continue in 2023.

Increased Personalization

There’s a lot of data available to marketers. Thus, businesses can provide social media users with more personalized content. This means showing the right content and ads to the right people at the right times.

We’ve witnessed an increase in the amount of content published online, and if your social media content lacks personalization, it’ll probably not resonate with users. In 2023, we expect to see a rise in niche content and innovative ads that will help marketers capture the attention of social media users.

Short-form Videos and Bite Size Content Will Continue to Reign

One of the most noticeable trends in social media marketing content is the production of short-form content, mostly short videos and reels. Thanks to TikTok for bringing this trend back. We’ve witnessed the potential of reels to transform how we do marketing and ads. TikTok videos and Instagram reels are pushed by their algorithm, leading to increased reach and engagement. In 2023, we expect more brands to utilize short-form content to increase engagement and generate leads.

Social Media Emerges as E-commerce Outlets

After the pandemic, social media was transformed into a popular shopping outlet. As use of social messaging continues to rise, businesses can promote their e-commerce products across social media, such as through Instagram’s shoppable posts. You can also build product catalogs on Facebook, include buy buttons in your Tweets, and create buyable Pins on Pinterest.

By 2023, the number of social media commerce buyers in the US alone is expected to rise to over 100 million. If you have an e-commerce business but lack a social shopping strategy, 2023 is the time to build one.

Prepare for These Social Media Marketing Changes with Pink Dog Digital

Keeping up with trends and news regarding digital transformation is crucial to the success of your brand. At Pink Dog Digital, we understand what it takes to help your business create a strong online presence and reach your target audience on social media. We have a team of digital marketing specialists dedicated to creating and executing creative social media strategies that work for you in the long run.  

Want to learn more about how to stay on top of the latest social media trends? Get in touch with us today through the contact form on our website, email us at pinkdogdigital@gmail.com, or give us a call at (410) 696-3305.