Web Design Principles FAQs

 

What is a Call-To-Action?

The Call-To-Action is a prompt that encourages the user to take a specific action. The most common web design for call to actions is buttons, but they can also appear as textual links, phrases, and forms.

A CTA is the goal of the website, and more importantly, the goal of the website user. If the goal of your website is e-commerce, your CTA would be “Buy Now” or “Shop Now.” Or if your company provides information, you could use “Sign Up” or “Learn More” to promote user engagement.

What are web design standards?

Web design standards are the elements that users expect from all websites. If a website does not feature these components, users will have to spend time figuring out how the website works, resulting in unnecessary confusion and frustration.

Common web design standards include placing a logo in the top left-hand corner that links back to the homepage, a link to shopping cart in the top right-hand corner, search box, site map, and navigation schemes. These components ensure users do not miss important information and allow them to successfully achieve their goals.

How can I appeal to my website visitors?

The best way to learn about your audience is through social media engagement. Pay attention to the posts that receive the most comments, likes, and shares. These insights will show you the topics and messages that users value. By using similar topics and verbiage, companies can create content that website users will be interested in.

Surveys also provide a straightforward way to understand your target demographics by learning about your current audience. Companies can embed the survey into the website itself, or ask questions through emails and social media posts.

How do I design a good navigation menu?

A simple and consistent navigation menu is crucial for any effective website. The navigation menu should showcase all pillar pages. Any additional webpages should be featured as a submenu underneath the corresponding pillar page.

The menu is the key to users being able to find information and converting leads into sales. If a user is unable to find a certain page, they will likely turn to a competing brand with a better website.