Video SEO FAQs

 

Are videos good for SEO?

Yes, video content is good for SEO for a number of reasons! First off, search engines algorithm prefers ranking websites with high-quality visual content, such as videos. Videos also keep visitors on your website for longer, which shows search engines that your content is relevant and valuable.

Not only does video content keep users longer, but it also attracts more website traffic overall. Users are more likely to visit your website after viewing your brand’s videos, and other websites are more likely to create backlinks to your video content.

Do videos slow down a website?

All video content needs to be properly optimized and formatted to ensure they do not slow down the website. Before uploading, brands should convert videos into a browser-friendly format and compress the size of their videos to prevent buffering. Do not play video content on a continuous loop – instead set it to only play once or after a user clicks on it.

How do you optimize a video?

When optimizing videos, brands should always start by creating purposeful, actionable content. If users only watch your video content for a few seconds before clicking away, search engines will begin lowering your rankings on SERP to make room for more useful and valuable videos. All key information should be fully completed, including keywords, meta descriptions, titles, and captions – this will help search engines better understand your content.